简介：opinion, analysis and news from marketingprofs

原站：http://www.mpdailyfix.com/

“Marketing Profs Daily Fix”的内容更新

累计：867 篇（自 2007-04-02 起）

更新：约3篇/周，最后更新763 天前

Marketing Profs Daily Fix

Car Talk: Ford, Social Media and Me

ford motor company integrated social media into its marketing in a big way in 2009, and this year is moving 25% of its traditional media budget to the digital space. earlier this week, ford further demonstrated its commitment to social and digital tools as a way to reach out to new media and, of course, new audiences.ford executives from across the glob... (315 天前)

http://inezha.com/w/fhijtp5e

Marketing Profs Daily Fix

For Sale: Business Culture

a recent business week article, “zappos retails its culture” offered a tantalizing proposition. after all, if an entrepreneur creates a successful business, why not sell the concept to other entrepreneurs interested in starting up new ventures?so thought tony hsieh, zappos chief executive. so, beginning last summer, zappos began offering two day semin... (315 天前)

http://inezha.com/w/ab70hp5j

Marketing Profs Daily Fix

Where Is Cause Marketing Heading In 2010?

in a recent advertising age article, mike swenson says that cause marketing is becoming a mature marketing option. even when marketing budgets were tighter in 2009, we saw even more cause marketing partnerships launch. so, where is it heading in 2010 and what should you know?swenson predicts:look for brands to develop programs that engage consumers in... (315 天前)

http://inezha.com/w/57lq0p53

Marketing Profs Daily Fix

Strategies In The 2010 Social Media Marketing Ecosys

a few days ago i blogged my thoughts on the shape of the social media marketing ecosystem as we enter 2010. the key aspects of the system from my perspective were:the lines have truly blurred. it’s becoming increasingly difficult to draw a line between different forms of communications, especially when considering the online space.successful communi... (315 天前)

http://inezha.com/w/4ci7zp5g

Marketing Profs Daily Fix

Mini Cooper Ad Fires On All Cylinders

great advertising is extremely challenging to create. an ad or promotion needs to do many things for it to stand out among the clutter of messages. they need to…be attention gettinghave a clear, memorable messagebe brand appropriatebe locally/audience relevant, and as a bonusbe remarkablethe team at amsterdam-based ubachswisbrun/jwt got their c... (315 天前)

http://inezha.com/w/ck7fnp5b

Marketing Profs Daily Fix

New Markets: Too Late For Green Technology?

in a quest to grow revenues, marketers are often charged with discovering and branching into new markets. and while the “green economy” sure looks promising, western companies are discovering that state and privately owned chinese enterprises are establishing strong footholds. in a race to develop green technologies and dominate green markets, does chi... (315 天前)

http://inezha.com/w/16ld8p5z

Marketing Profs Daily Fix

Disperse the Jargon Cloud

an executive in a technology/marketing company recently asked me to review some copy for new marketing pieces that are supposed to explain the company’s offerings to prospective customers.it’s a good thing i had sat down for a couple hours with this individual first and gotten a solid overview. because based on the words i was seeing, had i not known ... (315 天前)

http://inezha.com/w/p9ietrx8

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