原站：http://blogs.forrester.com/consumer_product_strategy/

指数：

“Consumer Product Strategy”的内容更新

累计：383 篇（自 2009-08-31 起）

更新：约3篇/周，最后更新111 天前

Consumer Product Strategy

Take Our Digital Disruption Readiness Assessment

yesterday i took the main stage at our 2011 consumer forum here in chicago to introduce the 500+ members of the audience to digital disruptors. you can read about the guts of my presentation in my blog post and learn more about the effect of digital disruptors in "beware the digital disruptors," my mashable piece from earlier this week. but what i reall... (111 天前)

http://inezha.com/w/eqw8s18w

Consumer Product Strategy

Meet The Digital Disruptors

as i write this blog post, somewhere in the hotel below me our forum team is busily preparing for the opening day of our 2011 consumer forum. there i will take the stage as the opening keynote presenter and, although i'm going to be talking about the future, it makes me think about the past. because in 1999 i stood on a similar stage and offered my first... (113 天前)

http://inezha.com/w/r0dwf18e

Consumer Product Strategy

Join Our Global Mobile Survey And Get Free Aggregate

a year ago, forrester fielded our q3 2010 global mobile maturity online survey. we interviewed more than 200 executives in charge of their companies' mobile strategies around the globe (40% in the us, 40% in europe, and 20% in the rest of the world). you can see the results from last year's survey here.to help consumer product strategists and executives... (116 天前)

http://inezha.com/w/nkm5k18k

Consumer Product Strategy

Digital Disruption Is Coming Your Way: A Preview Of

join me in chicago on october 27-28 as i help you prepare for digital disruption.not old-school disruption, the kind you've heard of before, that takes years to develop and decades to have its devastating effect. i'm talking about digital disruption -- a better, stronger, faster version of disruption that is running rampant across industries as divergen... (125 天前)

http://inezha.com/w/96wv4183

Consumer Product Strategy

Product Strategists: Strive To Be Like Steve

the outpouring of remembrance and appreciation of steve jobs reflects the breadth of his influence: on technology, on industries ranging from music to retail, on consumer behavior, and on individuals -- it's nigh impossible to think of a ceo about whom consumers feel as passionately. steve jobs was many things -- visionary, business disruptor, marketing ... (132 天前)

http://inezha.com/w/bmdnv18g

Consumer Product Strategy

Apple’s Product Strategists Maintain The Company’s

my colleague charlie golvin and i took the time to step back from the flow of news following apple's announcement today. here below is our take from a consumer product strategy perspective.apple's product strategists face an ongoing paradox: maintaining premium leadership with an annual product renewal while tapping the rapidly mainstreaming global smar... (134 天前)

http://inezha.com/w/t4mop18b

Consumer Product Strategy

Brand Loyalty Is Declining. Total Product Experience

product strategists in many industries (from cpg to consumer electronics to financial services) share a challenge with their marketing colleagues: how to leverage the power of brand. product strategists have a number of strategic tools in their toolboxes for differentiating their products from competitors' offerings: features (a different taste, a new te... (136 天前)

http://inezha.com/w/xywyse8z

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