RSS PR-Squared - Social Media Marketing and Public Relations
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简介：Social Media and Public Relations Consulting � PR Squared
原站：http://www.pr-squared.com/
标签：pr
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累计：550 篇（自 2007-09-04 起）
更新：约2篇/周，最后更新120 天前
PR-Squared - Social Media Marketing and Public Relations
How Top Brands Measure Social Media Success
a?while back?i reached out to friends in the social media organizations at ford, comcast and dell.?(yes, you know their names, but never mind that.)? i asked each of them to provide me with one overarching statistic or chart that they used internally to talk about social media roi.keep in mind the cardinal rule here: i only wanted one metric, i.e., the... (120 天前)
PR-Squared - Social Media Marketing and Public Relations
How Many Tweets Does It Take to Impress the CEO?
i’m not about to tell you that you shouldn’t bother counting how many times your content was re-tweeted.i’m not going to tell you to ignore the klout score of the “top rt’ers” starring in your communications program.i’m not saying that that data is unimportant or uninteresting.i’m just saying that we are years away from the point at which the... (124 天前)
PR-Squared - Social Media Marketing and Public Relations
Social Media Tips for Newbies (Yes, Virginia, They S
as a communications professional, every week i am faced with someone – a friend, prospect or the person next to me on the bus – who says something or asks a question about social media that begs the rhetorical… why don’t they get it?!social media is not that complicated – really.? sure it’s dynamic, different and constantly evolving, but a basic ... (125 天前)
PR-Squared - Social Media Marketing and Public Relations
Stop Being Boring!
this week in nyc, i sat in the conference room of a hot start-up incubator as legions of baby-faced founders pitched me their stories and asked for some free advice.some of the ideas were awesome. some left me scratching my head. doesn’t matter, really, whether any single one of these ideas hits big: the fervor was what grabbed me. if their current... (134 天前)
PR-Squared - Social Media Marketing and Public Relations
How To Quit Your Job
guy kawasaki recently posted the resignation letter he handed in at apple back in 1987.? here’s a photo of it:pretty awesome, right?? it’s human.? guy acknowledges his mentor’s contributions to his career and mindset, and with a wink, gives us a glimpse into the iconoclastic thinking that was encouraged (yet hard to wrangle) at apple, circa the late... (137 天前)
PR-Squared - Social Media Marketing and Public Relations
Got Your ROI Right Here, Bro
look at this li’l bit of brilliance from google:www.youtube.com/watch?v=cz4yhoke5j8the first 60 seconds of this video for the new multi-channel funnels service in google analytics is all you need to know about why it’s historically been so hard for marketers in general (and pr pros in particular) to speak knowledgeably about return-on-investment. ... (137 天前)
PR-Squared - Social Media Marketing and Public Relations
Real-World Marketing Syllabus
courtesy of our clients at eloqua, a great example of content marketing, about?… well, it’s about marketing.from eloqua’s post announcing the “real world marketing syllabus” …it’s hard to name a field that has faced as much disruption and change as marketing. and for young marketers just entering the job market – or even those of us who have b... (141 天前)
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