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“Mike Butcher - mbites - Journalism, Blogging, Events”的内容更新

累计：60 篇（自 2007-04-02 起）

更新：约12篇/年，最后更新1704 天前

Mike Butcher - mbites - Journalism, Blogging, Events, Strategy

A new project: Using social media tools to report th

It's highly timely that today we learn that the BBC has sent journalist Ben Hammersley to cover Turkey's upcoming election using blogging, del.icio.us, Flickr, YouTube, and Facebook as a means of distribution. Because I'm working with two entirely independent journalists, who don't have the BBC's resources, to do almost the same thing during a three mont... (316 天前)

http://inezha.com/w/sts2my8

Mike Butcher - mbites - Journalism, Blogging, Events, Strategy

If you want to engage a blogger, read their blog fir

How not to approach a blogger (this was sent to me on email). I have not disclosed the names so the person doesn't lose they're job, as my guess is that this is just naivety on their part:Hi Mike,My name is XXXXXXX and I work for XXXXXXX XXXXXXX - an agency that specialises in digital communication.I've been looking at your blog and I think it is grea... (316 天前)

http://inezha.com/w/wskt3y1

Mike Butcher - mbites - Journalism, Blogging, Events, Strategy

It's all over for the astroturfers

You're a PR or marketing company worried about social media and blogs? Hey, why not start posing as if you are a customer, extolling the benefits of your clients product! Better still, set up a fake blog and do it there!Wrong!Trevor Jeffords, Associate of law firm Eversheds, writes in their latest e80 newsletter: "Under new laws in the UK, businesses ... (316 天前)

http://inezha.com/w/l1vgwyk

Mike Butcher - mbites - Journalism, Blogging, Events, Strategy

Who's driving social media? Not the agencies

This is thin stuff. "There is increasing buzz around buzz." Oh, come on. You guys need to realise that online identity in the form of a MySpace or Facebook profile is as much content as anything someone might 'upload'. Furthermore, microblogging a la Twitter is the tip of the ice-burg. When 'uploaders' include those who are happy to blog in just 140 char... (316 天前)

http://inezha.com/w/kdsialv

Mike Butcher - mbites - Journalism, Blogging, Events, Strategy

Twitter: Talk is cheep

(First published: New Media Age, 17.05.07)I got three points on my driving license because of Twitter. What can I say? I was driving. There was a speed camera. My phone started buzzing with the latest frenzied Twitters from the launch of the Apple iPhone. What could be my defence? "My Twitter feed made me speed, M'Lud"Blogging never landed me in troubl... (316 天前)

http://inezha.com/w/dfkpelg

Mike Butcher - mbites - Journalism, Blogging, Events, Strategy

How Digital Media Screwed the Media Business

This is the text of a speech I gave at the PSFK London conference on Friday, June 1, 2007. It's about how media owners now face some very harsh realities against both technology companies that put the power to publish in the hands of the ‘audience’ and smaller, cheaper to run media startups.There's a little story about the first stirring of how a new ... (316 天前)

http://inezha.com/w/i7vwqlb

Mike Butcher - mbites - Journalism, Blogging, Events, Strategy

Joined-up marketing thinking

Justin Kirby over at dmc.co.uk has created a new site around how the theory and methodology of "Connected Marketing" is evolving and also being put into practice. He's published a series of new podcast interviews for the site including ones on "Open Innovation, Trends and Engagement" marketing. Check it out.... (316 天前)

http://inezha.com/w/vqsx9lz

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