简介：Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc.

原站：http://www.grokdotcom.com

标签：网站优化 grokdotcom

指数：

“Conversion Rate Optimization & Marketing Blog | Futu”的内容更新

累计：866 篇（自 2007-09-03 起）

更新：约4篇/周，最后更新460 天前

Conversion Rate Optimization & Marketing Blog | FutureNow

Lead Value: What It Is, How to Calculate, and Why

there’s no denying it: conversion rate improvements are great, but at the end of the day, data is nothing more than a bunch of numbers, while cash is something you can take to the bank! and more importantly, if you’re the marketing department, dollars are something you can take to the ceo and other decision-makers [...]... (314 天前)

http://inezha.com/w/dn5qhp59

Conversion Rate Optimization & Marketing Blog | FutureNow

The More You Repeat Yourself, the Less Customers Lis

this post is focused on email marketing, but i think you’ll agree that the principles can be applied to other aspects of online marketing. for those of you who send emails to past customers: how often do you send those emails? has your frequency changed over time, or did you “set it and forget it”? [...]... (314 天前)

http://inezha.com/w/iu170p55

Conversion Rate Optimization & Marketing Blog | FutureNow

Your New BFF: Weighted Sort in Google Analytics

today’s post is about a new, easy-to-use feature in google analytics called “weighted sort.” if you’re unfamiliar with it, watch the video, and after the break, i’ll go into why and how it’s useful, as well as what to do in situations where you can’t use weighted sort. [youtube]http://www.youtube.com/watch?v=v36otmg5cbi[/youtube] after watching th... (314 天前)

http://inezha.com/w/v56fzp5t

Conversion Rate Optimization & Marketing Blog | FutureNow

The Art & Science of CRO

do you have what it takes? …conversion [rate] optimization is the science and art of creating an experience for a website visitor with the goal of converting the visitor into a customer. -wikipedia sounds simple, doesn’t it? create a good experience and your visitors will convert. but is it really that simple? this post will [...]... (314 天前)

http://inezha.com/w/mw5dnp5q

Conversion Rate Optimization & Marketing Blog | FutureNow

Analytics How-To: Segment for Sticky Content

i’m going to share a custom segment that i came up with that has been both fun and useful to apply to our clients’ web analytics data. one of the best reasons to segment web analytics data is to answer a business question, so let’s start with a few business questions that this segmenting trick [...]... (314 天前)

http://inezha.com/w/7p1e8p5l

Conversion Rate Optimization & Marketing Blog | FutureNow

3 1/2 Reasons Why Online Marketers Should Attend Tra

i recently attended a trade show with one of futurenow’s clients, and was reminded of how valuable this type of experience is to online marketers who want to improve their online conversion rate and marketing/sales results. before i dive into my 3 1/2 reasons why you should attend your company’s next relevant trade show, let’s [...]... (314 天前)

http://inezha.com/w/si92trxg

Conversion Rate Optimization & Marketing Blog | FutureNow

The Fast Way to Optimize Your Site for Scent

the “scent of information” is an important concept for anyone who wants to optimize their online conversion rate. it’s important enough that we’ve been writing about scent on this blog since at least 2006! we recognize, however, that optimizing for scent isn’t easy to do. it involves web analytics data, psychology, copywriting, and web design [...]... (314 天前)

http://inezha.com/w/wgxthrxf

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