简介：logic+emotion sits at the intersection of marketing 2.0, brand engagement and experience design—where passive consumers are transformed into active participants.

原站：http://darmano.typepad.com/logic_emotion/

“Logic+Emotion”的内容更新

累计：751 篇（自 2007-09-04 起）

更新：约3篇/周，最后更新16 天前

Logic+Emotion

How To Be A Social Media Self-Righteous Jerk

the scale above shows the many stages one has to go through in order to become a bona fide self-righteous jerk in social media. still, there are many people who aspire to reach this peak, but fall short in executing against it. given this observation, i thought it would be worthwhile to piece together a few best practices which will ensure your status a... (16 天前)

http://inezha.com/w/f4dafjxs

Logic+Emotion

Launching a Social Command Center (Without The Cente

"social command centers" are all the rage today and it's not without some merit. many organizations now find themselves in a real-time business environment where news travels faster than sound, and information is set free. as a result, some forward thinking companies have put "monitoring" in place either in-house or in combination with partners. this is... (16 天前)

http://inezha.com/w/almikjxc

Logic+Emotion

Trust Shifts From Institutions To Individuals

?today i had the opportunity to present to academics and industry experts from the international poultry industry (you can listen to a re-cap via a short podcast from "agwired" here). during the presentation i was able to share some results from the recently released 2012 edelman trust barometer, in which the overarching theme is a general skepticism t... (16 天前)

http://inezha.com/w/5owpzjx4

Logic+Emotion

What's A Picture Worth?

just updated my "visual thinking archive" on flickr. it provides a variety of frameworks, visual thoughts and non text based strategic thinking would could apply to a variety of business cases. what's a picture worth? it's up to you to determine the worth. for me, it helps the thinking process. ... (31 天前)

http://inezha.com/w/4nd8njx8

Logic+Emotion

The Year of the Change Agent

we've always lived and worked in a state of flux but one can make the argument that recent developments in technology, society and business seem to have accelerated the pace of change we have to contend with. our mobile devices would have been considered fairly high powered computers not that long ago. we live in a hyper-connected state of existence, con... (31 天前)

http://inezha.com/w/cumx8jxe

Logic+Emotion

Holidays

ended the year with a flurry of activity. we went public with our newly elevated offering around social business—have delivered significant milestones with several clients and wrapped up my frequent air travel for the year. the next couple of weeks will be spent catching up with family, friends and even some snowboarding. here's to you and yours in 2012... (31 天前)

http://inezha.com/w/1xwut6x6

Logic+Emotion

Demystifying Social Business

originally published on edelman digital if you google the phrase “social business” you’ll get a variety of results returned. one of the first and perhaps oldest is a wikipedia entry, which describes “social business” as “a non-loss, non-dividend company designed to address a social objective within the highly regulated marketplace of today.”the ... (31 天前)

http://inezha.com/w/pwdvh6xv

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