简介：customer relationship management

原站：http://crm.blog.gartner.com/blog/crm.php

标签：customer

“Customer Relationship Management”的内容更新

累计：20 篇（自 2007-09-20 起）

更新：约5篇/年，最后更新1159 天前

Customer Relationship Management

CRM Is Back With a Vengeance: Is Your Organization R

Judging by Gartner CRM inquiries, interest in our fall CRM Summit and readership of this blog, CRM is definitely back on many firms' agendas. However, there is a difference in the focus of CRM today. Not only are more firms recognizing that CRM is a business strategy rather than just another IT project, but many are realizing that there is also a "C" in ... (316 天前)

http://inezha.com/w/hind156

Customer Relationship Management

Want to Improve Your Customer Service? Put Your CEO

Most customer service organizations have successfully built layer upon layer of supervisors and managers to handle customer service exceptions. For the most part, barring extreme exceptions, they are ready to handle problems and reach resolutions. However, once in a while, a problem is so extreme, has such dire consequences to the customer or has caused ... (316 天前)

http://inezha.com/w/gate75u

Customer Relationship Management

Most Companies Like to Analyze Data

Most companies like to analyze data. It gives them a sense of security: "We understand our business and our customers because the metrics on the reports says so." The reality is somewhat different, however. The analysis of operational customer data alone explores only one of several dimensions and can lead to incorrect conclusions. Other data sources nee... (316 天前)

http://inezha.com/w/ut0265a

Customer Relationship Management

Are Expectations Too High?

As CRM analysts, we are always finding flaws in processes and the overall customer experience given by the companies we have relationships with (or, should I say, "undergo transactions with," because few companies have embraced the true concept of a relationship). Many of these stories have been documented as blogs, with associated "call to action"-type ... (316 天前)

http://inezha.com/w/z2ntl57

Customer Relationship Management

The Best Customer Strategy: Fire the Manager, Not th

Networks are powerful things. It doesn't matter if you reject Metcalfe's Law (that says the value of a network is in proportion to the square of its size) as inflated, or Sarnoff's Law, or Reed's Law, or any other law — as Galileo supposedly whispered before his death, "Eppur si muove!" (and yet it moves!). The Internet, and especially formal and inform... (316 天前)

http://inezha.com/w/qeta55y

Customer Relationship Management

Aaaahh...

Aaaahh, the holidays and the holiday sales flyers. While perusing through a flyer, I came across a promotion for a GPS navigation system for my car. After getting lost the day before, I thought it was time to get yet another gadget for my collection, so I went to the seller's Web store and entered the Web ID from the flyer into the search bar. To my surp... (316 天前)

http://inezha.com/w/2h0iixp

Customer Relationship Management

What Makes CRM Excellent?

Gartner analysts are exposed to all kinds of stories about CRM. We hear of great successes and incredible failures; fantastic, positive surprises and shocking, negative results. However, throughout all this, we must be able to extract the characteristics of a world-class CRM implementation to use as a reference. Of course, these characteristics change wi... (316 天前)

http://inezha.com/w/8fnp2x1

订阅者 ( 1 )

相关订阅源