原站：http://wom-study.blogspot.com/

标签：word-of-mouth study communication

“Word-of-Mouth Communication Study”的内容更新

累计：51 篇（自 2008-01-10 起）

更新：约12篇/年，最后更新687 天前

Word-of-Mouth Communication Study

I've Moved!

thanks for visiting! to read my most recent thoughts on word of mouth communication research and measurement please visit my new blog home at chatthreads chatterbox. existing content will remain here as an archive but comments have been disabled.... (314 天前)

http://inezha.com/w/ksoygow

Word-of-Mouth Communication Study

Update: Free PDF of Admap article

As an update to an earlier post here's a link to a free PDF version of the Admap article: "Is Talking Getting You Anywhere? Measuring WOM Marketing." (Get it now because the link is only good for 30 days. Tick tock, tick tock...).-->Tags: WOM word of mouth Word-of-Mouth Marketing marketing communication... (314 天前)

http://inezha.com/w/d1g4eoe

Word-of-Mouth Communication Study

WOMMA Webinar: Measuring the Value of WOM, Come Rain

What are you doing at noon EST on Thursday, April 9th? You should be calling in to the free webinar I am doing (courtesy of the Word of Mouth Marketing Association) on how to measure the value of consumer conversations. It's free whether you are a WOMMA member or not. Here's the official blurb:Whether the days are cloudy or sunny, or your brand is in or ... (314 天前)

http://inezha.com/w/idqmqoj

Word-of-Mouth Communication Study

Where is talking getting you? Measuring WOM

Be sure to check out the current issue (April 2009) of Admap which has a series of articles on word of mouth. Articles include:Where is talking getting you? Measuring WOMComparing new models for measuring word-of-mouth ROI, such as Conversation Value, Momentum Effect and Net Promoter Economics. 
Dr Walter Carl, ChatThreadsInfluencers are essential in dr... (314 天前)

http://inezha.com/w/vho69o3

Word-of-Mouth Communication Study

The Anatomy of Buzz Revisited

If you haven't heard yet be sure to check out Emanuel Rosen's newly revised book The Anatomy of Buzz Revisited. I have long advocated the original version of the book and have used it in teaching my classes on word of mouth and social media. I would tell people that if they could only read one book on WOM marketing to read this one. But after talking wit... (314 天前)

http://inezha.com/w/mbgjoog

Word-of-Mouth Communication Study

What Does Facebook Do?

Facebook has a new way of describing itself.It used to be: "Facebook is a social utility that connects you to the people around you."Now it's: "Facebook helps you connect and share with the people in your life."Rather than describing what it is AND what it does, it now just describes what it does. In this case, I think it's a better move because most pe... (314 天前)

http://inezha.com/w/7qq0xob

Word-of-Mouth Communication Study

Mapping the Social Networks of a Small Town

There's a fascinating article in the New York Times about how Unilver is attempting to map the spread of conversations about their Vaseline lotion, Clinical Therapy, in an Alaskan town. Through mapping the conversations Unilever was able to identify a network hub, Petal Ruch, who was apparently the most well-connected town resident. Unilever's advertisi... (314 天前)

http://inezha.com/w/s0oqg34

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