简介：new media technologies, companies & news

原站：http://www.newmediawatch.cn

标签：it

指数：

“新媒体观察 | New Media Watch”的内容更新

累计：36 篇（自 2008-07-04 起）

更新：约10篇/年，最后更新687 天前

新媒体观察 | New Media Watch

华谊兄弟王中军称正在探讨进军网游

          3月27日晚间消息，在深圳it领袖峰会晚宴上，华谊兄弟董事长王中军接受采访时表示，目前华谊兄弟确实在考察网游方面的项目，也和一些公司洽谈合作问题，并购或者参股都有可能。此前巨人史玉柱接受媒体采访时透露正和华谊洽谈网游方面的合作，华谊兄弟今日确认正在考察网游，并跟一些公司洽谈合作。“或者是并购、或者是参股，其实都是在探讨。”王中军认为，网游... (307 天前)

http://inezha.com/w/7jw86n2

新媒体观察 | New Media Watch

Live Issue… Games firms eye Asian expansion

gaming giant activision blizzard is joining rivals in targeting the region’s gamers.when activision blizzard - the joint venture between the western gaming companies responsible for hit titles such as world of warcraft - called a media pitch for its global business in january, executives embarked on a real-life quest to expand its empire into asia.ac... (307 天前)

http://inezha.com/w/s9dwlnk

新媒体观察 | New Media Watch

All About… Happy Farm

farming is china’s latest internet craze.farming games are china’s latest online craze, racking up tens of millions of users and disrupting workplace productivity. now brands are looking to tap into the fad.1 happy farm appears to have started as a community game on social network kaixin001 around may 2008. however, happy farm didn’t fully take off ... (307 天前)

http://inezha.com/w/wmm55no

新媒体观察 | New Media Watch

Brands still wary of Chinese gamers

unlike neighbouring japan and korea, in-game advertising has so far failed to make a significant impact in china, despite the huge number of active online gamers.sometimes, when targeting a particular consumer group, stealth is key. when buying a condom, for example, a little privacy is in order. in a campaign for jissbon condoms launched in shanghai du... (307 天前)

http://inezha.com/w/l4wvivi

新媒体观察 | New Media Watch

Some early attempts at measuring in-game advertising

here’s what advertisers need to know about china’s online gaming community in order to create truly interactive and effective in-game ad campaigns.taking advantage of high-speed internet connections and ever more affordable computers with increasingly-powerful graphical capabilities, millions of young people in china log onto various online games to ... (307 天前)

http://inezha.com/w/kldn1vb

新媒体观察 | New Media Watch

Some early attempts at measuring in-game advertising

looking at how in-game ads have been successfully measured in the past can shed some light on what could be done in the future.two critical factors in measuring in-game advertising were discussed in my previous article — “cracking the mystery of measuring in-game ads“: long ad exposure and interaction. in this article, we will elaborate on some succe... (307 天前)

http://inezha.com/w/d3mo7vz

新媒体观察 | New Media Watch

A review of the in-game ad sector in 2009

in-game ads are being used by more and more industries in china as innovative and effective ways to reach young audiences. here are some success stories.the year 2009 has been very tough for digital marketing. even in such a challenging year, the in-game advertising, or advergaming (iga), sector has managed to grow fast in china and has been adopted by ... (307 天前)

http://inezha.com/w/ivwy6vx

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