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原站：http://publications.mediapost.com

标签：mediaposts

“MediaPost | MediaDailyNews”的内容更新

累计：7240 篇（自 2007-09-03 起）

更新：约4篇/天，最后更新14 小时前

MediaPost | MediaDailyNews

'Idol' Loses Reins On Ratings, Bested By "Bang'

fox' "american idol" has now landed back at its beginnings -- seeing ratings it hasn't seen since it started up 10 years ago. cbs' "big bang theory" continues to best "idol" in its common half hour --8 p.m. to 8:30 p.m.... (14 小时前)

http://inezha.com/w/9z0dslgw

MediaPost | MediaDailyNews

Newman Named President, Ogilvy Chicago

ogilvy & mather chicago named lee newman as president of the unified agency. he was previously president,wieden+kennedy amsterdam. current ogilvy chicago chief jack rooney will become chairman and ceo of the agency, in addition to handling global management of the sc johnson relationship. lee willoversee day-to-day management of ogilvy chicago. other ... (14 小时前)

http://inezha.com/w/byn1flg1

MediaPost | MediaDailyNews

Radio Holds Steady For 2011

the tentative recovery in radio advertising sputtered to a standstill in the fourth quarter of 2011, with total ad revenues declining 2% to $4.5 billion, according to the radio advertising bureau. butthanks to the earlier quarterly increases, the radio industry still saw an overall increase in full-year revenues, with annual growth of 1% to $17.4 billio... (14 小时前)

http://inezha.com/w/tot2klgj

MediaPost | MediaDailyNews

Arby's Rebounds With Engaging Multiscreen Ad Strateg

last year arby's launched a new campaign as the "good mood food" chain, to promote awareness that its comfort food was also wholesome and fresh. its ads were a viral hit, prompting the company todevelop a user-generated "casting call" contest for new ads. the cross-platform campaign, also featuring a social media component, drove the company's highest s... (1 天前)

http://inezha.com/w/x30t4lg3

MediaPost | MediaDailyNews

Lin Also Scores TV, Social Media Win

the new york knicks' jeremy lin has rocketed to the top of the charts when it comes to social media buzz and traditional tv viewership of nba games.... (1 天前)

http://inezha.com/w/yvngvlgi

MediaPost | MediaDailyNews

TV Dominates Multiscreen World

tv remains the tent pole of the multiscreen environment, accounting for most of the viewing and ad dollars placed against video content, says ana group executive vice president bill duggan. otherscreens are essential but supplemental.... (1 天前)

http://inezha.com/w/05tiplgb

MediaPost | MediaDailyNews

Kelly Upped To VP, Sales, Lin TV

lin tv has promoted michael kelly to vice president, sales.... (1 天前)

http://inezha.com/w/ew0ptogz

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