RSS littleredbook.cn | China Advertising, Social Media and Dig
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简介:Littleredbook.cn features the latest China advertising case studies, China advertising news, and China market research, providing the information you need to run your own advertising or marketing campaign in China.
原站:http://www.littleredbook.cn
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累计:252 篇(自 2009-04-27 起)
更新:约2篇/周,最后更新205 天前
littleredbook.cn | China Advertising, Social Media and Digital Marketing Insight
let’s try something a bit different today; rather than talk about china social media or communications campaigns, let’s attempt to use the underlying principles learned from our experience with social media to “fix” some fundamental issues faced by chinese businesses, with a specific targeted emphasis toward problems experienced on the entrepreneur... (205 天前)
littleredbook.cn | China Advertising, Social Media and Digital Marketing Insight
a question i come across constantly: “which platform do i choose to run my social media campaign in china?”it’s a good question without a simple answer.. so in the interest of filling the next few moments of your life with needful complications, lets delve a bit deeper into the logic of “the why” and “the how” of selecting a baseline hq for you... (205 天前)
littleredbook.cn | China Advertising, Social Media and Digital Marketing Insight
so we’ve been running a number of campaigns across sina weibo for a variety of clients; doing so requires us to be somewhat knowledgeable?of how to strategize, plan, and optimize weibo for brands.now while this sort of thing is regularly covered in our company blog, i figured i’d post it here partly for those of you unfamiliar with that resource, and p... (286 天前)
littleredbook.cn | China Advertising, Social Media and Digital Marketing Insight
hey there, you may have noticed we’ve been away from littleredbook for the past few months.. this isn’t because we were suddenly unable or unwilling to type these little digital letters you’re currently reading.. no.rather it was because we were dealing with the energy demanding requirements of building a boutique agency poised to grow larger, and the... (301 天前)
littleredbook.cn | China Advertising, Social Media and Digital Marketing Insight
shed a tear with me friends as the holiday season of christmas, followed by new years, followed by chinese new years and the?accompanying?general work malaise, a mixture of biting cold with the ever looming “block of time off” on the horizon, fades into the distance. yes, it’s officially time to get back to work.but before that, some nostalgia; this l... (308 天前)
littleredbook.cn | China Advertising, Social Media and Digital Marketing Insight
resonance china is seeking new staffers; we’re up to 10 plus full-time people now, and are aiming to hit about 20 by mid/end 2011 year.to those semi-entrepreneurial?spirits, who want to burn a hole through this world with a team of like minded compatriots; once joining will work on interesting projects executed through partnerships with global 4a age... (308 天前)
littleredbook.cn | China Advertising, Social Media and Digital Marketing Insight
ah yes, “social media”, i surf around the web reading about it, i create strategies for it, i see and hear about it all day. there are two things that will happen once you overdose on the social media services gold rush; one is you mindlessly follow everybody else’s tactics, leading to copy/paste social media marketing; the other, you?dive deeper to... (308 天前)
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