原站：http://www.influencer50.com/infuse/infuse.htm

“infuse - the blog for Influencer Marketing”的内容更新

累计：146 篇（自 2007-04-02 起）

更新：约2篇/月，最后更新1201 天前

infuse - the blog for Influencer Marketing

Directional influence and the Obama question

A few days ago I read an interesting post by Auren Hoffman on homophily – the phenomenon of being affected by one's friends and close associates. Intuitively this makes sense – we all make decisions influenced by those around us.But there’s an important distinction to make between the existence of influence and its direction. What I mean is this: you ... (315 天前)

http://inezha.com/w/0nbs7hk

infuse - the blog for Influencer Marketing

The influence of online product reviewers

Rubicon Consulting has written a white paper based on research conducted on US-based web users. Rubicon is run by Nilofer Merchant, with whom I worked in compiling case studies for the book.There are some important points to pull out from the study. It finds that those people that regularly post reviews and comments are not your average customer, but ent... (315 天前)

http://inezha.com/w/euya6h3

infuse - the blog for Influencer Marketing

Laura Ramos on B2B Marketing Trends

Laura Ramos runs Forrester's B2B Marketing programme. I follow her research closely as, although it's US-centric, it produces some fascinating data on what B2B decision-makers do. Laura's latest comments focuses on B2B Marketing Trends. Pretty much consistent with what we see in the UK - the highlights are (with my notes):Commoditisation leading to a lac... (315 天前)

http://inezha.com/w/rxrglhg

infuse - the blog for Influencer Marketing

An interview with Nick Hayes

Nick, the president and founder of Influencer50, appeared on Webmaster radio last week, covering the basics of Influencer Marketing. It's actually an easy listen, and you can stream the interview podcast here. Or download the mp3 here if you want to miss the commercials!... (315 天前)

http://inezha.com/w/nwbr5hf

infuse - the blog for Influencer Marketing

Welcome Barbara French

A belated welcome is due to Barbara French, who joined Influencer50's San Francisco office in August. Barbara is well-known in Analyst Relations circles through her Tekrati service and blog. She's already contributing a ton of brain power to our US operation, and is sharing this publicly via her new blog, Sway.Please welcome Barbara to the fold, and chec... (315 天前)

http://inezha.com/w/9py8rfm

infuse - the blog for Influencer Marketing

How to engage with influencers

This advice is an older post, but it still bears up as a good template for engaging with influencers.It is not specific to word of mouth marketing...... (315 天前)

http://inezha.com/w/biiw2fw

infuse - the blog for Influencer Marketing

Don’t forget the most obvious influencers

At the risk of stating the bleeding obvious, the most important influencer on your customers is: You.Two particular dimensions are important:Your product. If your product sucks no amount of influencer outreach is going to fix it. Start there, then consider influencers.Your sales force. 85% of purchase decisions are impacted by the relationship between yo... (315 天前)

http://inezha.com/w/ta75bf1

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