原站：http://headrush.typepad.com/creating_passionate_users/

标签：creating

“Creating Passionate Users”的内容更新

累计：30 篇（自 2007-03-27 起）

更新：约6篇/年，最后更新1075 天前

Creating Passionate Users

Death threats against bloggers are NOT "protected sp

Update: I could not bear to leave this post up on the site, as one of the last things people will see and remember about this blog -- and especially with that horrible photo. So, I have moved the post to a separate web page here. The content is exactly as it was posted, athough it lost some formatting. Comments are closed (after 1100 of them), but you ca... (315 天前)

http://inezha.com/w/nten6v7

Creating Passionate Users

Update/Joint Statement with Chris Locke

Chris Locke and I agreed to publish a statement, together (both in our own words) in advance of the story which will appear tomorrow (Monday, April 2) on CNN, at 7:20 AM (EST) on "CNN American Morning", and throughout the day on other CNN shows. A quick explanation for the critics: When I was first bombarded by the media about this story, I refused to an... (315 天前)

http://inezha.com/w/929olv4

Creating Passionate Users

User Community and ROI

Every time I give a talk, someone always asks, "That's all good and nice that helping users learn is the key to creating passionate users... but who's going to do all that extra work? Who's going to make the extra tutorials and better docs?" Answer: your user community. Think about all the things a strong user community can do for you: tech support, user... (315 天前)

http://inezha.com/w/bexy5vw

Creating Passionate Users

Is your app an ass-kisser?

If your app was an employee, what kind of employee would it be? When it's employee performance review time, how would you rate it? These are just a few of the apps I've worked with recently... What other app/product employee-types are there? Know any apps that need an employee appraisal?... (315 天前)

http://inezha.com/w/the4iud

Creating Passionate Users

Helping users "feel the fear and do it anyway"

We've said before that reducing fear might be a killer app... making something users were previously afraid of feel less threatening. Wesabe does this for personal finances. Dr. Laurie Kemet does this for a trip to the dentist. And Electric Rain does this for 3D. Our books try to do this for programming. But what about a step beyond that... where you hel... (315 天前)

http://inezha.com/w/xf9m1uj

Creating Passionate Users

Seven Blog Virtues (for a Global Microbrand)

I was on a panel at SXSWi based on Hugh MacLeod's Global Microbrand idea. My slides for that panel were very lightweight--nothing meaty, just an orientation that I believe is really important if you're trying to attract more readers. I've added a little text to the slides and made a PDF here: Download SevenVirtues.pdf (4.7 MBs) So, no secret tips and tri... (315 天前)

http://inezha.com/w/y7x67un

Creating Passionate Users

Is Twitter TOO good?

Twitter scares me. For all its popularity, I see at least three issues: 1) it's a near-perfect example of the psychological principle of intermittent variable reward, the key addictive element of slot machines. 2) The strong "feeling of connectedness" Twitterers get can trick the brain into thinking its having a meaningful social interaction, while anoth... (315 天前)

http://inezha.com/w/0cej6ua

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