简介：a conversation about media & stuff

原站：http://www.mediaphilosopher.com

“Media Philosopher”的内容更新

累计：14 篇（自 2009-04-28 起）

更新：约5篇/年，最后更新665 天前

Media Philosopher

Just Testing Facebook’s Like Button

what do you think of facebook’s new like button?  do you think it will be widely adopted? scrolling="no" frameborder="0" style="border:none; width:450px; height:40px">... (311 天前)

http://inezha.com/w/bp5x2xd

Media Philosopher

Social Media: A Passing Fad or Bigger than TV?

the era of mass media introduced a lot of changes in how businesses communicate with customers.  it has also had a huge impact on society, as marshall mcluhan noted: media such as tv and radio would shrink the globe into a “global village“, a term he coined in his book understanding media (1964), which i briefly reference in the video.so what about s... (311 天前)

http://inezha.com/w/tie5bxm

Media Philosopher

Foundations of Listening and Enagement Webinar, 29 O

we have spent this past month discussing the ins and outs of listening. please join us next thursday, october 29th at 2:00 pm (est) as we discuss the different types of listening – brand, competitor, and opportunity – what types of conversations to listen for, and some simple tips for basic engagement and response in social media. join amber naslund, r... (311 天前)

http://inezha.com/w/xg9vjxu

Media Philosopher

Listening and Engaging with the Social Media Cowboy

the video speaks for itself.  it is a tongue-in-cheek story staring radian6’s vp of marketing, david alston, that pokes a bit of fun at country singer jay mclean’s attempt to become famous by writing a song which picks on “convenience store chain” that just keeps running out of … well… i won’t spoil it for you.  the message is clear though: list... (311 天前)

http://inezha.com/w/ytx3yxt

Media Philosopher

The Practice of Conversational Listening

Words are powerful, aren’t they?  In fact, words can act a lot like brands.  When you hear a word, it conjures up an entire mental picture that is shaped, in part, by the culture and conversations around you.  The meaning of certain words can also change over time as culture redefines them.When you hear the word “listening”, what comes to mind?Do... (311 天前)

http://inezha.com/w/02eouxc

Media Philosopher

A Social Media Best Practice: The Value of Growing y

In my previous post on social media measurement I highlighted the fact that the social web is a highly measurable medium. It is rich with metrics especially when it is compared to traditional media which produced only a few metrics to work with, like reach & frequency. In this post, I want to expand your “field of listening” and dive into a best practi... (311 天前)

http://inezha.com/w/ee9yrwo

Media Philosopher

Social Media Measurement (Continued)

Mike Trap wrote a great post today, “Measurement is for engineers. We just need consensus” that builds on my previous post on on social media measurement. It is an important addition to the conversation and so I’m highlighting it here for anyone interested in following this topic.Mike brings up the point of the importance of consensus amongst markete... (311 天前)

http://inezha.com/w/rhxz2wr

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