简介：HELPING ENTREPRENEURS MARKET BETTER

原站：http://www.marketingactuary.com/

“MARKETING ACTUARY”的内容更新

累计：138 篇（自 2009-09-15 起）

更新：约1篇/周，最后更新91 天前

MARKETING ACTUARY

WHAT MATTERS MORE THAN WINNING AN AWARD?

congratulations to winners of the business excellence awards from the toronto board of trade! the gala took place on november 9, 2011. i was nominated and ... lost.is that why i'm saying something else matters more than winning an award? you may think so but i drafted this post well before the outcome was known.the winner is ...i used to love awards... (91 天前)

http://inezha.com/w/9h5zyfc

MARKETING ACTUARY

THE PERFECT TRIO FOR A SERVICE BUSINESS

bass / drums /guitarred / green / bluewith the right trio you can do wonders. a service business needs this team:a salespersona techniciana marketerif you're working solo, you may be able to outsource what you do poorly (or disdain). in some situations, you might need a larger team at the outset or as the business grows.who matters most?a car n... (98 天前)

http://inezha.com/w/bb1mufo

MARKETING ACTUARY

GENTLY REMIND OTHERS ABOUT WHAT YOU DO

have you noticed that people don't remember things you know you told them? this normal in families (at least mine) but a problem in business. your carefully crafted messages can easily get overlooked. even with repetition. why?there can be many reasons:they forgotthey didn't noticeyour timing is wrongyour message is unclearyour delivery is not en... (106 天前)

http://inezha.com/w/tq66rbi

MARKETING ACTUARY

THE FOLLY OF ROGERS/BELL ATTACK ADS

bell, shaw and rogers are charging consumers between 10 and 50 times what it costs them to deliver data. rather than ensuring consumers receive fair internet pricing, the crtc seems content to line the pockets of cable and telecommunications companies by forcing canadian consumers to pay internet data rates that have no basis in reality. — globe & mail ... (113 天前)

http://inezha.com/w/xc5k2bh

MARKETING ACTUARY

ARE YOU SCRIMPING OR SPLURGING IN THE WRONG PLACES?

saving money is worthwhile unless you hurt your results. your clients often have other options. they could hire someone else, wait, or do it themselves. here are examples of scrimping that affect a reputation for quality:a generic computer, netbook or tableta name brand computer (e.g., lenovo) but a low end version (e.g., not thinkpad)a name brand ... (120 天前)

http://inezha.com/w/yk10bbm

MARKETING ACTUARY

BOOST PRODUCTIVITY: THREE GADGETS GET THINGS DONE

you’ll boost your business productivity by using separate devices tocreate content: workhorse pc or macview content: smartphoneshow content: tabletyes there is overlap. a tablet might be able to create much of your content too. you could use one device for multiple purposes but as with a swiss army knife, there are compromises. wouldn't you rath... (127 天前)

http://inezha.com/w/066qjb5

MARKETING ACTUARY

A NOMINEE’S VIEW OF THE BUSINESS EXCELLENCE AWARDS

the business excellence awards are perhaps the highest honours from the toronto board of trade. winning would be such an accomplishment.you may not be familiar with these awards since there's very little online at present. nominees can say they've been nominated but there's no public list as proof yet. (if i'm wrong, please leave a comment with a link.... (134 天前)

http://inezha.com/w/em5bybs

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