原站：http://google-cpg.blogspot.com

指数：

“CPG Blog”的内容更新

累计：168 篇（自 2007-04-02 起）

更新：约3篇/月，最后更新113 天前

CPG Blog

Lorraine Twohill - Brand Genius

congrats to adweek's newest brand genius lorraine twohill.from the article: let other marketing executives worry about how consumers perceive their brands. for google’s lorraine twohill, it’s about inviting users to help create hers.“we’re the only company on the planet that lets others play with our brand,” says twohill, who was named google’s vp ... (113 天前)

http://inezha.com/w/jupso2k

CPG Blog

Using Google Insights for Search to Analyze Ethnic R

last week at my birthday dinner at an excellent chicago korean restaurant (san goo gab san), a friend mentioned that ethnic food, especially the cuisines of asia and africa, has become increasingly accessible and popular in the chicago area since he first moved there in the 1980s. this isn’t a revelation. there are clearly more ethnic places in the wind... (115 天前)

http://inezha.com/w/hxftx2n

CPG Blog

Google’s Think Mobile Webinar featuring Avinash Kau

not sure how to most effectively leverage and measure your mobile marketing campaigns? well, you’re not alone. while mobile is an incredible new way to distribute content and reach customers on the go, it also presents a unique challenge when it comes to measuring the impact of our mobile efforts (like applications, advertisements or mobile-optimized we... (121 天前)

http://inezha.com/w/g84gg1a

CPG Blog

Better together: new insights on display ad effectiv

rich media display ads across screens = better togetherwe partnered with nielsen to measure the incremental impact of multi-screen advertising. in a study conducted at cbs’s television city media lab run by nielsen, study participants were asked to view related content across tv, pcs, smartphones and tablets. a 15-second video ad promoting volvo's s60 s... (131 天前)

http://inezha.com/w/uppre1b

CPG Blog

New Webinar: Mobile Advertising: Right Person, Righ

do you ever feel like you don’t know how to most effectively leverage your mobile marketing campaigns? while mobile is an incredible new way to distribute content and reach customers, it also presents a unique challenge when it comes to measuring the impact of our mobile efforts (like applications, advertisements or mobile friendly websites). we’d lik... (136 天前)

http://inezha.com/w/zibp714

CPG Blog

How online display ads build brands for marketers to

last week, we shared examples of how direct response marketers are driving strong results with display advertising. but you’ve heard it before -- beyond driving immediate clicks and conversions, display builds brands. and as digital budgets accelerate, for an increasingly growing number of brands, display advertising has become an important part of thei... (141 天前)

http://inezha.com/w/qayw61w

CPG Blog

Non-Brand Terms Drive More New Visitors to Your Site

a great guest piece from dan schock, google retail team directorsearch as a means of driving sales has evolved in the past few years. as recently as three years ago, most retailers and brands still viewed their “internet” plan as a means of driving e-commerce. the internet was a distribution and sales channel measured by its ability to drive online rev... (162 天前)

http://inezha.com/w/2srxl1e

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