简介：Observations, musings and insights on the future of media from Steve Rubel, EVP/Global Strategy and Insights for Edelman.

原站：http://www.steverubel.com

“Steve Rubel”的内容更新

累计：264 篇（自 2009-09-18 起）

更新：约2篇/周，最后更新163 天前

Steve Rubel

It was a sizzling summer for social media. As we mov

it was a sizzling summer for social media. as we move into fall, here’s a look at some of the major milestones. ... (163 天前)

http://inezha.com/w/5fy0uo88

Steve Rubel

? Could Mobile Apps Be Wilting in the Heat of Summer

image credit: financial timesit’s hard to believe, but mobile marketing didn’t really get going in earnest until apple launched its app store in 2008. three years later there are now marketplaces on all five major device platforms - apple’s ios, android, blackberry, hp webos and windows mobile. what’s more, there seems to be a constant footrace bet... (181 天前)

http://inezha.com/w/47rcr38h

Steve Rubel

→ Media Tops in Corporate Social Media

→ media tops in corporate social media: fire up the powerpoint. here’s a fantastic, data-rich report (pdf) from netprospex on the state of social media adoption in corporate america. what’s notable is that the media continues to shine. one reason? content matters.via lost remote ... (204 天前)

http://inezha.com/w/ccb72389

Steve Rubel

? Three Key Things Google Is Doing While We Focus on

the following is also my adage column…with all of the attention that’s being paid to facebook and twitter it’s easy to forget that no single company impacts media and marketers the way that google does. even small changes in google’s algorithm and/or its underlying search technology can cause a massive ripple effect in consumer traffic patterns and... (206 天前)

http://inezha.com/w/1kyfb38u

Steve Rubel

→ How Journalists Engage Readers on Facebook

→ how journalists engage readers on facebook: great and very thorough analysis from facebook on how news organizations are using their platform to engage readers. it looks like the platform is being used more for consumption rather than engagement… “in analyzing the volume of postings made by news pages, we saw that readers are hungry for posts - bu... (206 天前)

http://inezha.com/w/pjrhj38t

Steve Rubel

Google Deep Shot

google deep shot: google has a research project underway to help users easily migrate tasks across devices… “deep shot remains a research project at google. with increasing capabilities of mobile phones and fast growing web applications, we hope to explore more exciting ways to help users carry out their everyday activities.”it’s in google’s int... (216 天前)

http://inezha.com/w/39bey38q

Steve Rubel

The Google+ Census

the google+ census: this site is a fantastic resource that you can search to find public profiles on google+. don’t miss the stats page. it’s clear from the data that g+ is unabashedly tech-centric right now. it’s heavy with engineering types. ... (216 天前)

http://inezha.com/w/6zy2u38y

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