简介：exploration and analysis of what influences us in the new digital world

原站：http://blog.ogilvypr.com/index.cfm

“360 Digital Influence”的内容更新

累计：16 篇（自 2007-02-10 起）

更新：约3篇/年，最后更新1832 天前

360 Digital Influence

Lessons on Being Remarkable

Yesterday I was given the opportunity to see Seth Godin speak at the University of Maryland Marketing Forum 2007. The Forum was geared towards grad students, but alumni and outside companies were invited as well. Seth Godin is a well known name in the marketing industry and especially well known in the "new age" social media market. If you think that his... (315 天前)

http://inezha.com/w/gljs55d

360 Digital Influence

Influencing Asia-Pacific

We've been in Hong Kong for the past two days, as we roll out our 360 Digital Influence offering across Asia-Pacific. It's been an illuminating couple of days as we've shared our experiences of the concept of ‘digital community' in China, Korea, Japan, Hong Kong, Thailand, Taiwan and Australia.The already traditional view that digital media, is pe... (315 天前)

http://inezha.com/w/uouaix6

360 Digital Influence

Believe in the Experiment

I consider Wikipedia to be a great social media experiment. The whole notion of a wiki is about community collaboration. "Truth" is defined by the collective. Narrow, self-serving content doesn't stand a chance. Last July, I put up my dukes and came to Wikipedia's defense when Frank Ahrens at The Washington Post criticized Wikipedia when -- during the fi... (315 天前)

http://inezha.com/w/zn2g1xu

360 Digital Influence

Caution: Objects are Closer than they Appear

You know that saying, "Objects are Closer than they Appear"? Well, what do you call it when they actually aren't closer, because they don't exist, they just appear? Perplexed? Don't worry, it's supposed to be that way...At the beginning of January, OPR's Digital Influence team and the Consumer Marketing group teamed together a familiar client name with a... (315 天前)

http://inezha.com/w/qujr7xt

360 Digital Influence

The First Rule of Social Media Club

Unlike Fight Club, the first rule of Social Media Club is that you should always talk about Social Media Club.What's Social Media Club? It's a group of people -- around the country -- who are passionate about the power and potential of social media, which the Club's organizers define asconversational media in all its interactive forms including text, vid... (315 天前)

http://inezha.com/w/2xu8jx7

360 Digital Influence

WOMMA Co-Creation Conference Call This Wednesday

Join me as we kick off the new year with a WOMMA Conference Call on one of our favorite trends: Co-Creation. Dial in to join on Wednesday January 24th at 12pm ET. Here's the skinny:"Inviting customers to comment in a blog is one way to carry on a social conversation and build connections; even today, it is a big step for some companies, and the wrong ste... (315 天前)

http://inezha.com/w/8w2wyx4

360 Digital Influence

Rose-colored Crystal Ball

My Advertising Predictions 2007As the year closes out, everyone and his brother is making lists and predictions. Turns out that lists are good blogging practice as my good friend and colleague Rohit Bhargava keeps telling me (he's very good at creating lists). Today, the NYTimes published a set of predictions for the advertising industry. And who did th... (315 天前)

http://inezha.com/w/opj5uxw

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