简介：Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers

原站：http://www.web-strategist.com/blog

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“Web Strategy by Jeremiah Owyang | Social Media, Web ”的内容更新

累计：1787 篇（自 2007-04-22 起）

更新：约1篇/天，最后更新3 天前

Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Social Business: We’re Just Getting Started

recently, folks suggested that social business space was getting washed out, especially with social media week spreading across the globe and being hosted at many corporations. yet despite the interesting and activity around this topic, many folks are confused around what maturity really looks like. managing a facebook page to promote the latest campaign... (3 天前)

http://inezha.com/w/1e8ipo3r

Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

List of Corporate Social Strategist 2012 (Buyer/Bran

it’s time for the annual publication of the list of corporate social strategists at companies with over 1000 employees (enterprise class) that are spearheading, leading, and carving out social business at today’s modern corporation. the corporate social strategist definedis the business decision maker for social media programs – who provides leaders... (8 天前)

http://inezha.com/w/pdhrs33f

Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Google+ Has a Perception Problem

remember that smart kid who sat in the front of the class, but was ignored by the cool kids? that’s a good metaphor for what google+ is going through.i’ve heard from corporate social strategists i should be cautious about how much time and how frequently i discuss this nascent social newtork, and i spoke to media from a tier 1 this week who said “doe... (10 天前)

http://inezha.com/w/3fz8h339

Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Altimeter Webinar Recording: State of Social Media

this week, altimeter (myself and andrew jones, researcher) hosted a webinar stemming from the the recent report on social media proliferation, which you can download the full report on this blog post. in the embedded slides and video below, you’ll be able to get additional insights on how we perceive how this market will change in the coming years:we’... (11 天前)

http://inezha.com/w/678x033u

Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Hey Retailers! Refine That Mobile Marketing Strategy

this latest altimeter report, by my colleague industry analyst chris silva, focuses on how companies must develop a mobile marketing strategy. it sources research from 26 ecosystem contributors including brands, agencies, and technology providers. to learn more about this report, please register for the webinar in which chris will provide deeper knowledg... (12 天前)

http://inezha.com/w/fch5z33s

Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Five Trends: How Brands Integrated Social, Mobile, a

by altimeter’s jeremiah owyang, brian solis, and zak kirchnerfindings: five trends indicate cross channel integration a mainstay. super bowl ads, while only representing the nation’s largest consumer facing ads represent a bellwether for advertising trends for the remainder of the year, so marketers know to pay attention. to best understand these tren... (13 天前)

http://inezha.com/w/akzvn33c

Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

P&G Layoffs Signal Focus on Digital Industry

last week was a tremendous change, giant marketer p&g announces 1600 layoffs as they reduce jobs in various roles, and instead shifting budget to digital marketing. the ceo, when pressed, indicates a strong focus on digital marketing, citing:“in the digital space, with things like facebook and google and others, we find that return on investment of the... (15 天前)

http://inezha.com/w/5j83833y

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