简介：Marketing insights, answers, and research from the analysts at MarketingExperiments.com

原站：http://www.marketingexperimentsblog.com/

标签：marketing

“MarketingExperiments Blog: Research-driven optimizat”的内容更新

累计：279 篇（自 2007-04-03 起）

更新：约1篇/周，最后更新585 天前

MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

Marketing Leader’s Perspective: No cogs allowed in

if you lead a team of marketers, you likely have a creative bunch. people who, ideally, have a lot of passion about what they do – the key ingredient for successful social media and content marketing.but that natural passion can easily get buried under layers of indiscernible corporate fiat. so how do you help your team break free of the stultifying g... (310 天前)

http://inezha.com/w/bnvh7y8b

MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

Transparent Marketing and Social Media: Twitter and

from time to time here on the blog i like to revisit transparent marketing: how to earn the trust of a skeptical consumer, which i believe to be an excellent blueprint for the modern marketer. of course, i may be biased because it was written by my boss, the director of meclabs group, flint mcglaughlin.but i consider it to be one of the best things fl... (310 天前)

http://inezha.com/w/tusd6y84

MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

This Just Tested: How PPC specificity drove 21% more

it has been a while since we have published pay per click (ppc) ad testing. lately, it can seem like ppc has taken the back seat to topics like social media and mobile. however, ppc remains an integral part of the online marketing campaigns for many of our own research partners, so we are still testing to discover the most effective ways to craft ppc ad... (310 天前)

http://inezha.com/w/x5k1ly8x

MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

What Else Can I Test….To Increase Email Click-throu

email testing produces some of the most interesting results i see here at marketingexperiments. the cause for this is a combination of constantly changing variables.for one, content within email tends to change more often than your typical landing page. this makes optimizing for content more challenging as different topics are likely to garner differen... (310 天前)

http://inezha.com/w/ywvs5y82

MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

Marketing Optimization: How your peers overcome leak

it’s easy to focus on one aspect of your marketing and lose sight of the big picture. so in wednesday’s free web clinic – compounding roi of sequential conversion rate increases: how one company took a small gain and multiplied it tenfold – flint mcglaughlin, the director of meclabs group, will help you find the leaks in your sales or lead generatio... (310 天前)

http://inezha.com/w/0pstil8j

MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

Holistic Marketing Optimization: What’s more likely

on our june 30 web clinic, flint mcglaughlin, the director of meclabs group, will be discussing the compounding roi of sequential conversion rate increases: how one company took a small gain and multiplied it tenfold.as we prepare the content for that web clinic, i wanted to get the perspective of andy mott, senior manager of research partnerships at m... (310 天前)

http://inezha.com/w/eijg1l8v

MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

Web Team Roles, Web Developer: What exactly does a d

this is the second in a series that examines the various roles which might be present on your company’s web team and how those roles affect the implementation and success of your marketing campaigns. today’s installment addresses the web developer. in my last article, i gave an overview of the web designer role. today i am looking at the yin to the w... (310 天前)

http://inezha.com/w/raur7l8a

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