简介：know more media publishes advertising and branding news and information written by experts

原站：http://networks.feedburner.com/...-Media-Advertising-Branding

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“Know More Media - Advertising / Branding”的内容更新

累计：743 篇（自 2007-05-18 起）

更新：约3篇/周，最后更新1158 天前

Know More Media - Advertising / Branding

Tradeshows, including Macworld, are a relic. [Brandi

The mavens of all things Mac are all a-flutter this week: what is the cosmic significance of Apple's (read: Steve's) choice to bail on Macworld? Is this a sign of the Apple-ocalypse? Another sign of global warming? Will the city of San Francisco now ask for a government bailout? Is Steve OK?First, if Jobs' health was at issue here, the chance of Apple's... (316 天前)

http://inezha.com/w/7ee3z6x3

Know More Media - Advertising / Branding

Personal Brand Locations [YourIndividualBrand]

I appreciate this network and the ideas shared on Know More Media. I learned a lot. This blog focused on the personal brand is shut down as I focus energies on my other sites. Below is a list where I hope you participate:Your Brand, LLC Forums has a discussion board called Personal Board of Advisors with business and career categories. The topics are org... (316 天前)

http://inezha.com/w/sh9ln6xi

Know More Media - Advertising / Branding

Recession forces marketers to deliver practical, mea

No more answers that look for questions. No more solutions trying to find a problem. The people who shed the least amount of blood and weight in the coming year will be those who create more value for customers and consumers. Hardly surprising, but it's amazing how many companies out there, of all stripe and size, delude themselves into seeing the world ... (316 天前)

http://inezha.com/w/wfx486xh

Know More Media - Advertising / Branding

Beware of changing brands in midstream...or midcampa

It's been ten days since the election but it seems longer. Maybe that's because of President-elect Obama's abbreviated honeymoon. Which is already over. A loss of 5,000 points on the Dow will do that. But this post is about selling, not finance or economics. The fact is that the head winds in the marketplace of voters facing John McCain, beginning about ... (316 天前)

http://inezha.com/w/l7ezt9xz

Know More Media - Advertising / Branding

Not-so-smart Google phone violates value-proposition

Take a closer look and T-1 Mobile's new G1 Phone with Google's Android software for smartphones has a weaker-than-it-shoulda-been value proposition. Its design “makes assessing Android harder than it should be,” says Stephen Wildstrom of Business Week. More than that, it violates two of the three basic commandments of a relevant and compelling value pr... (316 天前)

http://inezha.com/w/kc99h9xx

Know More Media - Advertising / Branding

EBay: a brand suffering from a weak value propositio

Can a brand that was once synonymous with its category make a comeback? This one is worth watching closely. EBay's value proposition is melting away. It's lost sight of the benefit that its customers placed the most value upon. Those customers are no longer confident that they're paying the right price for the stuff they're bidding for online. This is li... (316 天前)

http://inezha.com/w/dkxj09x2

Know More Media - Advertising / Branding

The closest thing to being "recession-proof": a rec

When you know which of your product's benefits are assigned the highest value by the people you're aiming at, and you structure your pricing strategy accordingly, and the cost of adopting your product is as low as they can be, what do you have? An irresistible value proposition. And what does this do for you? Check out Apple. It's our poster company for ... (316 天前)

http://inezha.com/w/i6ekz9xk

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