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“Barnett and Toor on PR”的内容更新

累计：11 篇（自 2007-09-20 起）

更新：约2篇/年，最后更新677 天前

Barnett and Toor on PR

Pitching the media in the electronic age

ned barnett© 2010introductionas a senior pr exec for one of the most dynamic high-tech pr agencies on the left coast, i spend a great deal of time educating clients (and often, their clients) on what pr really is and how to go about getting press coverage. i’d like to distill those ideas – honed over a professional pr career of 38 years – and present... (314 天前)

http://inezha.com/w/73nuyxc

Barnett and Toor on PR

It's a Numbers Game (and what a game!)

the factoids in that youtube video (see link below), which were presented to the board of sony in 2008, include:to be 1 in a million in china means there are 1,300 people in china just like you.china is the #1 english-speaking country in the worldtop 25% (by iq) in india is a group larger than the entire us population there are more honors kids in india ... (314 天前)

http://inezha.com/w/svtvuxo

Barnett and Toor on PR

Bad Product Review - RushPRNews

ned barnett - (c) 2009 i placed a release last night with rushprnews, hoping to find a lower-cost way of getting ir-related news out (in compliance with sec regs). my results were so disappointing that i had to re-release it on businesswire (which got immediate results).concerned that i wasn’t seeing the release anywhere (neither was my client) i spoke ... (314 天前)

http://inezha.com/w/wu03rwr

Barnett and Toor on PR

A PR Challenge of Historical Proportions - Rehabilit

by ned barnett (c) 2009recently, i got into two unconnected discussions about ulysses s. grant, the first lieutenant general in the us army after george washington, and the 18th president of the united states - and i've concluded that grant has an image problem - a pr challenge for the ages. first, i'll give a lot of background (if you don't have the bac... (314 天前)

http://inezha.com/w/lxnl2wh

Barnett and Toor on PR

What if you gave a Revolution and Nobody Came? ...

By Ned Barnett, APRBarnett Marketing Communicationsned@barnettmarcom.comThere's been a revolution going on in social media - right under our very eyes - but to see it, you have to go to www.compete.com and plug in “myspace.com” and “facebook.com” - then hit the button for analytics. Then choose the Unique Visitors under the Visitors tab (http://sitea... (314 天前)

http://inezha.com/w/k8tybwm

Barnett and Toor on PR

Diversity in Public Relations - Great Idea or "PC He

By Ned Barnett (c) 2008 Intro: Recently, we've commemorated the death and birth of Dr. Martin Luther King, Jr. - a man who fought for integration and against what we now call "diversity" (but what he might have called segregation). Which is why, I guess, this has come up now. Recently, the topic of "diversity" came up on a PR list - the poster "assumed" ... (314 天前)

http://inezha.com/w/drkzjwx

Barnett and Toor on PR

Becoming an Expert Witness

Ned Barnett (C) 2008Note: In another format, this blog column was originally written to a colleague - a crisis management expert - who asked how to become an "expert witness" in courtroom settings. I answered his question, but also expanded that to look (briefly) at how to become an expert on cable news programs and networks.***I've been an expert witnes... (314 天前)

http://inezha.com/w/igv9yw2

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