简介：how to shatter stereotypes and understand what she really wants

原站：http://marketingtowomenonline.typepad.com/blog/

“Marketing to Women Online”的内容更新

累计：246 篇（自 2007-04-02 起）

更新：约4篇/月，最后更新127 天前

Marketing to Women Online

Are Today's Moms Longing for a Return to the 1950's?

mad men, pan am, the play boy club...what's up with all these shows focusing on life in the 50's and 60's? that was a time when women had limited opportunity and sexism was rampant. so why do men and women look nostalgicly at this era? ( is nostalgicly a word?)a new study about moms from women at nbcu might shed some light.the headline reads, "moms a... (127 天前)

http://inezha.com/w/rl53vv8i

Marketing to Women Online

Coldwater Creek and Stereotyping Girls

i have to start out by saying i'm normally a fan of coldwater creek's advertising. so i was intrigued by their new tv commercial, "sisters." it's a great premise, a family of 5 girls and the story of how they try to outdo each other.?i was waiting for great things, until the spot listed out what the girls competed with each other about -who had the... (142 天前)

http://inezha.com/w/no1opv8f

Marketing to Women Online

Women Mock American Apparel "Plus-Size" Campaign

? here's a marketing to women tip - when you're creating a campaign, trying to be "clever" is never a good idea.?american apparel conducted a contest to find a plus-size model to be included in their promotion for their larger sizes.? fun idea.? get your target audience involved.? sounds like a winner.? but then they came up with their "clever" slogan... (153 天前)

http://inezha.com/w/9n6ysu8z

Marketing to Women Online

Graphics - Where Are You Directing Your Visitors' Ey

in another interesting test from which test won a company tested two graphics with very minor differences.?? look at version a then version b and guess which one got a 26% lift in free trial sign-ups.version aversion bwhich did you guess??if you guessed version b you would be correct.? many of the commenters felt the reason b outperformed a was due... (156 天前)

http://inezha.com/w/bu5zfu8x

Marketing to Women Online

What Women Can Learn From - Startup from the Ground

i recently read startup from the ground up - practical insights for transforming an idea into a business by cynthia kocialski. i love hearing from women who have been successful in male dominated fields. cynthia kocialski has been involved in more than twenty-four start-ups, all of which have been acquired for almost $20 billion.while women are startin... (160 天前)

http://inezha.com/w/tx1mku81

Marketing to Women Online

Negativity In the Workplace

we've all been there - worked in a negative work environment, whether it involved a difficult co-worker or a bad boss. ? what do you do in those circumstances? ??author paula renaye has a new book out called the hard-line self help handbook. she tackles a lot of tough issues.? the following is her take on workplace negativity.?i think three of her mo... (184 天前)

http://inezha.com/w/xw664u80

Marketing to Women Online

BlogHer 2011 - Conference Highlights

? it was another fabulous blogher conference in san diego. nearly 3,000 women bloggers convened for one kick-ass weekend.? so what's new this year?? what were the learnings, trends, themes?? let's find out.theme #1 - writing your story helps you know your story"real confidence comes form knowing and accepting yourself - your strengths and limitation... (193 天前)

http://inezha.com/w/yp5kvu8o

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