简介：marketing news and information

原站：http://www.knowthis.com

指数：

“KnowThis.com: Posting from Paul.Christ”的内容更新

累计：21 篇（自 2009-11-27 起）

更新：约9篇/年，最后更新771 天前

KnowThis.com: Posting from Paul.Christ

Consumer Reports Challenges Quality of Infomercial P

infomercial products take one on the chin (new york times) with the holiday gift-giving season coming to an end, many who received an infomercial product may soon be questioning the quality of the gift they received.  at least that is what consumer reports thinks.  the product testing publication is not painting a very good picture of products sold thr... (308 天前)

http://inezha.com/w/btm1i5d

KnowThis.com: Posting from Paul.Christ

Is Google Really This Nice?

in allowing ad blockers, a test for google (new york times)to kickoff 2010 we thought that maybe a discussion of our newly redesigned website should be the topic of our first post, that is until we saw this story that is bound to make web marketers scratch their heads.  essentially google, through its chrome web browser, is allowing developers to test w... (308 天前)

http://inezha.com/w/t2ws156

KnowThis.com: Posting from Paul.Christ

The Ramifications of Lowering Price During a Recessi

luxury prices: to cut or not to cut? (cnn money)of all marketing decisions, probably the most difficult to manage are those dealing with price. price setting requires marketers take into consideration a wide variety of factors such as customers' perceptions, distributors' profit demands, competitors' response and many more. these issues can be even mor... (308 天前)

http://inezha.com/w/x1dt75v

KnowThis.com: Posting from Paul.Christ

The Questionable Practice of Research as Promotion

cancer center ads use emotion more than fact (new york times)in our marketing research tutorial we discuss the growing use of marketing research as a promotional tool and note that “while many companies claim the research supports their products, many of these claims may in fact be more fluff than substance since they are not grounded in good research m... (308 天前)

http://inezha.com/w/ydmg65a

KnowThis.com: Posting from Paul.Christ

Classic Marketing Mistakes That May Never Go Away

it has been nearly sixty years since organizations began to understand the real importance of marketing strategy and planning. prior to the 1950s most companies did not have marketing departments, but instead marketing activities were scattered among many departments such as advertising and sales. things began to change as scholars and consultants push... (308 天前)

http://inezha.com/w/0fwrl57

KnowThis.com: Posting from Paul.Christ

In-Depth Postings Added to KnowThis Blog

today we have expanded our blog postings with the addition of in-depth postings, which cover a marketing topic in greater detail. the first posting "classic marketing mistakes that may never go away" explores common problems that continually surface, even in the best marketing organizations. the in-depth postings will appear from time to time.... (308 天前)

http://inezha.com/w/e7dpu54

KnowThis.com: Posting from Paul.Christ

Finding New Uses for Cereal

chex, already a ubiquitous holiday party snack, trots out new recipes (new york times)according to product life cycle strategy, once a product reaches the maturity stage, where sales from its originally targeted customers have peaked, it is time to think of new methods to grow sales again. as discussed here, there are several ways to do this but for mo... (308 天前)

http://inezha.com/w/rcmwrx8

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