原站：http://www.jaffejuice.com/

标签：jaffe

“Jaffe Juice”的内容更新

累计：759 篇（自 2007-04-02 起）

更新：约3篇/周，最后更新9 天前

Jaffe Juice

Super Bust (at least from an Innovation Standpoint)

could this be the year that advertiser's finally gave up? forget #brandbowl. this was the year of #blandbowl. last night i was live tweeting as part of wharton's future of advertising program and so actually so most - if not all of the ads - versus actually socializing with human beings and even enjoying the game. it gave me the opportunity to utter wtf ... (9 天前)

http://inezha.com/w/4j2jp0xh

Jaffe Juice

SUPER (Bowl) Beans

it's a super bowl flavored episode of the beancast, where host bob knorpp is joined by panelists steve hall (adrants), tedd aurelius (martin agency), dan goldgeier (adpulp) and yours truly to discuss the following marketing topics: super bowl run up admeter impact agism in adland owning vs creating content ads in search results download or listen here su... (9 天前)

http://inezha.com/w/c9j0skxm

Jaffe Juice

Jaffe Juice #159 - Madison, Mountain View and Mitch

in this episode, mitch and i discuss my new company, evol8tion, as well as the intersection of marketing/advertising and technology in the form of madison avenue and mountain view. we also interject some super bowl discussion join the conversation dammit (it's not a cliche when i coined the term and wrote the book on it!) @jaffejuice on twitter and @mi... (9 天前)

http://inezha.com/w/1zuqfkx5

Jaffe Juice

Weight loss goes hi-Tech

in my new capacity at evol8tion, we're looking to make connections between technology-based startups and established/blue chip brands. the evol8tion mission is to match "viable startups" to their "brand soul mate," but the real platform here is innovation, defined as new approaches that achieve disproportionate positive business outcomes and effect trans... (16 天前)

http://inezha.com/w/p427kkxs

Jaffe Juice

It's Time to Evolve: Introducing Evol8tion and Start

ok, so it only took me a year to finally announce what i've been up to, but trust me...it was worth the wait.  it is with great excitement and anticipation that i can share my latest venture: it's called evol8tion - pronounced evolootion as in evolution, but with an "8" which represents infinity (or two "o" 's on their side). you get the drift... evol8t... (17 天前)

http://inezha.com/w/3ljf4kxc

Jaffe Juice

Cracks in the Bricks 'n Mortar

file this one somewhere between holy sh1t! and who gives a shit... when you see a headline that reads, "amazon will pay shoppers $5 to walk out of stores empty-handed," it definitely warrants a further read. turns out amazon was in fact offering consumers $5 off if they compare prices using their mobile app during a one day promotion, which took place ... (66 天前)

http://inezha.com/w/63udvkxl

Jaffe Juice

Jaffe Juice #158 - Chatting with Mitch Joel about Id

in this monthly debate, mitch and i have a meaty conversation about one of the hottest and endless topics in the marketing world: how to correctly value, price and position ideas. it all stems from an article which scott montgomery wrote in ad age, where he attempted to debunk the myth about how long idea generation takes and on a parallel path, how idea... (66 天前)

http://inezha.com/w/fv2epkxr

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