简介：information and strongly-held opinions concerning branding and positioning

原站：http://thebrandingblog.com

“The Branding Blog”的内容更新

累计：157 篇（自 2007-04-02 起）

更新：约3篇/月，最后更新1179 天前

The Branding Blog

Changing Horses in Mid-Stream

For several reasons, mostly technical, I’ve stopped actively blogging at TheBrandingBlog.Another major reason is that I’ve launched two other blogs concerned with branding issues.The first is www.SignatureStrategies.com. This is essentially an extension of TheBrandingBlog at a new address. Signature Strategies is the name of my branding services busi... (316 天前)

http://inezha.com/w/oey46es

The Branding Blog

Naming Tip – Number 73 in a Series

Comprehensive lists of all sorts of “stuff” can be the source for brand name candidates. They may or may not be directly related to the product brand, but that doesn’t keep some list members from being appropriate name candidates.For instance, I ran into this list quite by accident: Birds of North American Species List at the website of the publisher... (316 天前)

http://inezha.com/w/jhrzle0

The Branding Blog

Things are in transition

Right now you are looking at site in the process of changing server, WordPress version and site theme all at once. Please, go ahead and pick the blog posts you want to read from the “Recent posts” column, and in a couple of days, come back to see more content in the new format. And please keep the faith.... (316 天前)

http://inezha.com/w/hbb95eo

The Branding Blog

Branding an Internet service provider

Another BrandingWire case study – Keeping the BooksThe BrandingWire, is a loose network of bloggers about brands and branding – we call ourselves “a posse of pundits” – who offer entrepreneurs and others a chance to ask for help concerning their brands. They provide a branding brief and allow us to comment, suggest, question, challenge, admonish, ... (316 天前)

http://inezha.com/w/gqyjidi

The Branding Blog

Naming tip: Number 72 in a series

If your brand is a local/regional business, use the telephone book as a check for originality. Look up your preferred name candidate in the alphabetical listings. If there are three or more business names beginning with the same first word, you should try the next candidate.Too often people like to name with a local flavor with the mistaken idea that t... (316 天前)

http://inezha.com/w/ucrk1df

The Branding Blog

Brands that Make You Scoff - Michelin

Why would such a respected brand stoop to such nonsense?The white-tired Michelin man drives into the country to find his Michilen dog who comes running and jumps into the character’s arms. As they drive off the voice-over speaks of the imortance of having a “relationship” with your tires.Have you ever thought about having a relationship with any ina... (316 天前)

http://inezha.com/w/zkbc7dm

The Branding Blog

Packaging your brand: do you give it the attention i

http://www.brandchannel.com/brand_speak.asp?bs_id=195One vital ingredient in the branding mix is packaging, particularly for consumer goods.In today’s Brandchannel feature, Brandspeak, Ted Mininni writes a commentary called, Advertising Is Dead, Long Live Packaging. It’s a well-reasoned argument for more attention to packaging as an integral branding... (316 天前)

http://inezha.com/w/q6y76d5

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