原站：http://www.churchofthecustomer.com/blog/

“Church of the Customer Blog”的内容更新

累计：449 篇（自 2007-04-02 起）

更新：约2篇/周，最后更新122 天前

Church of the Customer Blog

14 new statistics about word of mouth marketing

the word of mouth marketing association (womma) has a neat infographic detailing the latest stats about word or mouth marketing, online and offline. source: wommanote: the womma summit is coming up november 16-18 in las vegas. it's a great conference to learn the latest wom marketing techniques from leading brands and agencies. tweet <img ... (122 天前)

http://inezha.com/w/w6wsdxwo

Church of the Customer Blog

How Nordstrom creates word of mouth around the holid

retailers are scheduling holiday promotions earlier than ever this year, including costco which started selling christmas items on september 1. nordstrom has a long tradition of bucking this trend and promoting their holiday wares after thanksgiving.result: people talk about this suprising stance offline and online. (this sign is from 2009 but it is g... (125 天前)

http://inezha.com/w/lmdtcxwi

Church of the Customer Blog

Steve Jobs

if you have never seen this video of steve jobs's commencement speech at stanford, today is the day to watch. rip steve. ... (134 天前)

http://inezha.com/w/k4mgmxwf

Church of the Customer Blog

Where do most people talk about brands?

if you said facebook or twitter, i.e. social media, you would be incorrect.with all the (continued) hype about social media, it's still in face-to-face conversations where people discuss products and services the most. as you can see from this survey, even mobile and landline phone conversations (ear-to-ear?) rank very high.lesson for marketers: have ... (143 天前)

http://inezha.com/w/dlwr3xwm

Church of the Customer Blog

Creating word-of-mouth for a cause, the Innocent Dri

how do you get your customers to rally behind a cause? build in a word-of-mouth factor. innocent drinks, a uk-based smoothie and juice company, donates 10% of their profits to charity. one way they do this is their annual "big knit." they ask customers to knit little hats for their bottles that will be displayed for two weeks at large grocery stores i... (156 天前)

http://inezha.com/w/i3dpxxw5

Church of the Customer Blog

Kicking out unwanted customers, Alamo Drafthouse sty

two years ago, we wrote about the best theatre chain in the country: austin, texas' alamo drafthouse and how it clearly warns customers to not talk or text during a movie or "we'll kick your ass out." (their actual words.) the alamo maintains its policy with their own funny?psa's that run before the previews.this week, the chain launched a new psa featu... (256 天前)

http://inezha.com/w/vnmwgwws

Church of the Customer Blog

Hamburger love

two new in-n-out burgers just opened in the dallas area and the burger faithful came out in droves. people camped out for two days to be the first to sample the goods and the drive-through line stretched for 2 miles at lunchtime. check out the video for a woman who was in tears when asked about her love of the iconic chain.?tweet <img s... (267 天前)

http://inezha.com/w/muw5ewwc

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