简介：gartner research blog for the media industry

原站：http://blog.gartner.com/blog/media.php

“Gartner Media Blog”的内容更新

累计：199 篇（自 2007-04-02 起）

更新：约3篇/月，最后更新1224 天前

Gartner Media Blog

To Our Readers

As you're probably aware, Gartner recently launched a new blog network, and most of the recent posts to this blog have been cross-posted there. We remain committed to continuing the Media blog, so we're working on a solution to be able to have all of our posts appear in both places, without having to hold two separate conversations. In the meantime, we'r... (316 天前)

http://inezha.com/w/42zmmi3

Gartner Media Blog

The Watchdogs are Alert!

Yesterday's experimental call-out to social media monitors produced an eye-opening result: 27 responses in just over 24 hours from social media monitor companies who proved they were listening. Of the 34 companies I mentioned, 16 responded (some more than once). In addition, 4 responded that I hadn't mentioned.The ones I mentioned who responded as of t... (316 天前)

http://inezha.com/w/ce863ii

Gartner Media Blog

Major U.S. Metros Face the Unthinkable

As a native Philadelphian, it is always fun to poke fun at everything "New Jersey," but I find nothing funny about the possibility of the Newark Star Ledger (yes, the paper Tony Sorpano would pick up at the bottom of his driveway) going out of business. Despite a huge number of buyouts (200 to be exact) and the renegotiation of two major union contracts ... (316 天前)

http://inezha.com/w/1hhjwib

Gartner Media Blog

Which Social Media Monitors Eat Their Own Dog Food?

I, for one, try to practice what I preach by keeping up with how my output reverberates in the blogosphere. So I noticed this recent post by Blake Cahill at Visible Technologies referencing a note I recently released called Social Media Delivers Marketing Intelligence (subscription required) that examined the burgeoning world of social media monitors. If... (316 天前)

http://inezha.com/w/pfz0agz

Gartner Media Blog

DRM, Copy Protection, Copyright Law and Consumers

What an interesting confluence of events this week. If anyone ever needed proof of the notion that lawyers are the only stakeholders making money on the analog-to-digital/physical-media-to-digital transitions for the media, the last couple of days should be confirmation. First, RealNetworks releases its DVD-copying software, RealDVD, today. The software... (316 天前)

http://inezha.com/w/378qdgx

Gartner Media Blog

MySpace Music Provides Multi-Million-User UI for Ama

MySpace launched its online music service named, not surprisingly, MySpace Music on Thursday. The News Corporation-owned social network pulled back the curtain on a portal that will allow MySpace users to build an infinite number of playlists of major- and independent-label songs of ad-supported streams while also enabling direct purchases of songs from ... (316 天前)

http://inezha.com/w/6ch7cg1

Gartner Media Blog

ISPs Talk Privacy on Capitol Hill

Watching AT&T, Time Warner Cable, and Verizon representatives testify at the U.S. Senate Commerce Committee hearing on broadband providers and consumer privacy made me wonder how long we can talk in generalities about online privacy and advertising without rolling out some storyboards. Behavioral targeting veteran Dave Morgan offers a nice summary on Me... (316 天前)

http://inezha.com/w/fkzfmgk

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