原站：http://www.cybaea.net/Blogs/Journal/

“CYBAEA Journal”的内容更新

累计：37 篇（自 2009-08-18 起）

更新：约1篇/月，最后更新135 天前

CYBAEA Journal

Commercial Analytics: The Capabilities

commercial analytics is the kind that makes money. from data to dollars, insights to income, this is all about how to run the business better. to do it and to do it well you need certain capabilities in place. this article builds a map of those business capabilities to help you assess, understand, and plan your business.usually we talk about this and we... (135 天前)

http://inezha.com/w/k2n87n4

CYBAEA Journal

5 common pitfalls of commercial analytics projects

we have 20+ years of experience of big data environments in a variety of industries including research, banking, insurance, and telecommunications. we have especially worked with customer data: marketing, risk management, customer segmentation and -profitability, and customer-driven product development.we have seen data mining and other analytics pro... (165 天前)

http://inezha.com/w/detw6n8

CYBAEA Journal

Inflow segmentation – measuring new customers by va

do you have accurate and timely analysis of the quality of the customers you are acquiring? most companies carefully track the quantity of new customers by the hour, day, or certainly the week, but it is still less common to track the quality of the inflow as it happens. it is interesting to know that we have acquired, say, 1000 new customers today, but... (256 天前)

http://inezha.com/w/ih05lne

CYBAEA Journal

Employee productivity revisited

we have a mild obsession with employee productivity and how that declines as companies get bigger. we have previously found that when you treble the number of workers, you halve their individual productivity which is scary.we now re-do the analysis four years later and, just because we can, we are using the leading companies of the london stock exchan... (308 天前)

http://inezha.com/w/skny7v7

CYBAEA Journal

Your mobile phone knows everything about you ... and

we knew the potential existed already, of course. mobile devices in the usa generates some 600 billion transactions per day, each tagged with the location and time. jeff jonas: every call, text message, email and data transfer handled by your mobile device creates a transaction with your space-time coordinate[...]. got a blackberry? every few minutes, i... (308 天前)

http://inezha.com/w/wjt46v4

CYBAEA Journal

B2B Content Marketing

the nice people at velocity has released the b2b content marketing workbook. it is behind a registration wall which means we wouldn’t normally recommend it but you can just type junk in the fields if you are not comfortable with giving your personal details to a marketing agency. (think about it....) if you are relatively new in the b2b world, say havi... (308 天前)

http://inezha.com/w/l90mlvw

CYBAEA Journal

Marketing lessons from Antiquity

a story from antiquity involving a king of rome and a greek sibyl has lovely marketing lessons.sometime around 576 bc the cumaean sibyl arrives in rome and offer nine books of her prophesies to king tarquin, the legendary (in both senses of the word) last king of rome (they had emperors after that).the king laughs at the enormous sum she is as... (308 天前)

http://inezha.com/w/kzn65v1

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