原站：http://www.roirevolution.com/blog/

标签：unofficial

“The ROI Revolution Blog”的内容更新

累计：233 篇（自 2007-09-04 起）

更新：约4篇/月，最后更新5 天前

The ROI Revolution Blog

Extend Your Best Season with Remarketing

remarketing can extend your busy season by giving you access to your past website visitors after they leave your site. however, without a thoughtful implementation, your remarketing effectiveness is severely crippled. here are three tips to get you started: set up multiple remarketing lists with lists, you're able to target cohorts of your website vis... (5 天前)

http://inezha.com/w/1y4tp589

The ROI Revolution Blog

Urchin Software is Retiring! Sales End March 2012

the date has been officially announced for urchin's retirement this year: march 28th, 2012.once purchased, urchin licenses are permanent. existing users should be able to continue using the product unless or until their urchin software installation becomes unusable due to possible incompatible operating systems updates in the future. all of the availabl... (10 天前)

http://inezha.com/w/plpgsx8u

The ROI Revolution Blog

PPC Ad Writing Contest by Marketing Experiments

our friends at marketing experiments are working with one of our clients on their marketing content strategy. they're inviting everyone to compete in this creative experiment.read about their ad writing contest and then submit your best entry as a comment to their blog post.from their post:"the trouble with a content strategy is that it is very difficu... (18 天前)

http://inezha.com/w/33fifx8s

The ROI Revolution Blog

Google Privacy Policy Overhaul: Reflections for Onli

google's upcoming privacy policy overhaul addresses two themes:1. providing users with more intuitive functionality across google properties (search, gmail, youtube, etc.), and2. providing advertisers with more relevant targeting options across google properties.the key distinction here is "across google properties."while the most privacy-conscious u... (21 天前)

http://inezha.com/w/6v4p0x8q

The ROI Revolution Blog

MSN Rolls Out -[Negative Exact] Match Type

in november 2011, msn began supporting exact match negatives. it was a long time coming since google has supported the match type for years. although msn differs a bit from google in other match types such as their use of broad match, exact match negatives work the same in both msn and google. using exact match negatives gives you the ability to exclude... (21 天前)

http://inezha.com/w/f5pwzx8y

The ROI Revolution Blog

Are Your Paid Search Ads Hurting Your Bottom Line?

i've managed paid search accounts here at roi revolution since 2005, and 99% of the time when i look at a new account there is room to improve results through ad testing. over the years much has changed in paid search, but the need to continually test and optimize ad text has stayed constant. ask yourself if any of the following top 4 pitfalls are curre... (37 天前)

http://inezha.com/w/awfxnx8p

The ROI Revolution Blog

YouTube TrueView Video Ads: Only Pay For Interested

youtube has launched a new ad format out of beta: trueview video ads. the basic concept is that the user has a choice whether or not to continue watching the ad. the advertisers only pays when the user watches at least 30 seconds of the ad (or to completion, whichever comes first).this new format is referred to as a trueview in-stream ad. long-form yout... (80 天前)

http://inezha.com/w/584u8x8e

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