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原站：http://www.businessweek.com/the_thread/brandnewday/

标签：businessweek

“Brand New Day - BusinessWeek”的内容更新

累计：385 篇（自 2007-09-03 起）

更新：约2篇/周，最后更新257 天前

Brand New Day - BusinessWeek

Bank of America's sponsorship of "The Story of Us"

who's been watching "the story of us", the documentary series recounting the history of the united states? i caught a couple of the shows and was both entertained and underwhelmed. the story of the u.s. is certainly rich in drama, intrigue, heroism and violence, and there were some interesting details i hadn't known about. but i was also struck by the pr... (257 天前)

http://inezha.com/w/pw5su28r

Brand New Day - BusinessWeek

Inside the OK Go / State Farm Deal

what do trendy musicians ok go have in common with insurance mega-giant state farm? turns out, more than "not much". but this is more than just another version of the "corporate brand meets hipsters, falls in love" story we know so well. rather, this highlights how proactive creative types are looking beyond traditional parameters to get support for thei... (316 天前)

http://inezha.com/w/3p1tr18b

Brand New Day - BusinessWeek

The Onset of Augmented (Hyper) Reality

keiichi matsuda is currently finishing up his architecture master's degree at london's bartlett school of architecture. he created this intriguing, beautiful and somewhat unnerving vision of everyday life in the future, as embellished by augmented reality that, he writes, "may recontextualize the functions of consumerism and architecture, and change the ... (316 天前)

http://inezha.com/w/6i9g2184

Brand New Day - BusinessWeek

Seth Godin on being indispensable

this morning, i headed to soho house in manhattan to hear seth godin talk to an assembled audience of 100 or so ad/brand/marketing/design folks. the $195 a ticket event, organized by hip trendwatchers, psfk, was a way for godin to tout his latest book, linchpin, the subtitle of which asks the question, "are you indispensable?" godin, who is clearly in hi... (316 天前)

http://inezha.com/w/faxrb18w

Brand New Day - BusinessWeek

Consumers Don't Dig Apple iTunes

forrester just released its annual customer experience index, a ranking of some 133 companies across 14 industries. the firms were rated by regular users according to three principles: whether the service met the customer's needs; how easy it was to work with a firm, and how enjoyable a customer's interactions were with the company. barnes & noble topped... (316 天前)

http://inezha.com/w/asepk181

Brand New Day - BusinessWeek

Dear Levi's. Please practice. Don't preach

levi's added a line to the washing instructions on jeans urging wearers to "donate to goodwill when no longer needed and care for our planet." this, writes silas amos of british design/branding agency jkr in an entertaining and thought-provoking round-up of the work and ideas of 2009, is bunk. "wasn't the whole point of levi's to wear them until they fel... (316 天前)

http://inezha.com/w/529w4180

Brand New Day - BusinessWeek

We Like Chocolate and Beer. Cigarettes, Not That Muc

turns out candy is dandy, at least during recessions. beer is pretty ok, too, but cigarettes are a vice that even smokers increasingly say they ain't worth it. overall, says the latest customer satisfaction survey by the university of michigan's ross school of business, american consumers are as happy with grocery-store goods as they were three months ag... (316 天前)

http://inezha.com/w/4ex5v18o

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