简介：consumer insights, news, research & reports

原站：http://blog.nielsen.com/nielsenwire

标签：acnielsen

指数：

“Nielsen Wire”的内容更新

累计：741 篇（自 2009-06-14 起）

更新：约5篇/周，最后更新105 天前

Nielsen Wire

Global Consumer Confidence: Economy Returns as Top C

global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to third quarter global online consumer confidence findings from nielsen.“third quarter was volatile and challenging for global economies and financial markets amid stagnant u.s. unemployment figures and a wor... (105 天前)

http://inezha.com/w/jcq686x7

Nielsen Wire

The New Mainstream: 28% of TV Watching Spent on LGBT

audiences and advertisers alike are flocking to lesbian, gay, bisexual, transgender (lgbt)-inclusive programs. representing 24 percent of broadcast primetime scripted and reality shows last season, these series garnered 28 percent of broadcast primetime tv viewing and 22 percent of ad dollars, according to nielsen data. according to the gay & lesbian all... (109 天前)

http://inezha.com/w/hkokt9xy

Nielsen Wire

Getting to Know (and Like) the Social Mom

nielsen’s recent women of tomorrow study highlighted not only the growing influence women have on purchasing decisions, but also provided insight into their behavior across social media. a key finding from this research illustrates that “social moms” (defined as females with at least one child who actively participate in social networking) are quite i... (110 天前)

http://inezha.com/w/g6g0h9xp

Nielsen Wire

Inflation: Opportunity or Problem for Retailers in A

peter gale, managing director – retailer services, asia pacific, middle east & africathe strong growth in fmcg sales value in 2010 has continued into the first half of 2011, but this is increasingly being driven by inflation as volume growth has slowed down.this slowdown has occurred despite the fact that the number of stores available to consumers h... (110 天前)

http://inezha.com/w/u9qq09xe

Nielsen Wire

Infographic: The Most Valuable Digital Consumers

these days, social/local/mobile seems to be driving much of the conversation about online opportunities. but at the end of the day, there is only one constant common denominator across the web: the consumer. an understanding of this consumer and how they are influenced by social, mobile and local experiences online is vital to big brands looking to reach... (113 天前)

http://inezha.com/w/zzobz9xj

Nielsen Wire

Cross-Platform Hotspots: Top U.S. Cities for TV, Web

from bed to the bus, from portland to pittsburgh, consumers are embracing all the various video platforms available to them. according to the nielsen cross-platform report for q2 2011, roughly half (48%) of americans now watch video online, compared to 10 percent for mobile and 97 percent for traditional tv. even with already near-universal usage levels,... (115 天前)

http://inezha.com/w/qygfn9xv

Nielsen Wire

Baseball’s Diamonds: Which Major League Teams Domin

the texas rangers and st. louis cardinals might be headed to the world series, but the philadelphia phillies garnered the top local tv ratings in 2011. this season, nearly one-tenth of philadelphia households—the most of any market—tuned in during regular season, locally televised phillies games, and more than double (21.6%) of those households tuned i... (117 天前)

http://inezha.com/w/2oqd89xa

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