简介：decent (adj.) - 1. respectable, worthy. (away with marketing that is interruptive, self-absorbed & sometimes downright awful!) 2. kind. (here's to marketers who really do put the consumer first. who try to create a relationship, to forge a mutually beneficial bond.) c'mon fellow marketing people! get tough. get smart. get nice. get decent.

原站：http://decentmarketing.typepad.com/weblog/

标签：decent

“Decent Marketing”的内容更新

累计：11 篇（自 2007-09-03 起）

更新：约2篇/年，最后更新241 天前

Decent Marketing

Revamping the Decent Marketing Blog

we're relaunching the decent marketing blog to really kick it into gear. we have marketing tests, case studies, & other information to share, so please stay tuned for some more great things to come.?we've been reevaluating some email marketing services like aweber, constant contact, & mailchimp as well as looking into what is really making an impact in... (241 天前)

http://inezha.com/w/qsg5yxs

Decent Marketing

A Museum for Condiment Packages

For those of you interested in design and packaging, I learned about the Condiment Packet Museum in the current issue of Saveur magazine. The online museum includes exhibits on ketchup packets, soy sauce, mayo, relish, honey, salad dressings and more, with the exception of sugar because it would seem some other museum lays claim to that. You can click on... (314 天前)

http://inezha.com/w/21qvuxc

Decent Marketing

Civic Sloganeering

A while back I wrote about the lame new tagline created for the city of Atlanta: "Every Day Is An Opening Day" (more about this in a minute). Tim Nudd at the AdFreak blog is also keeping the world up to date on the slew of other cities and states reaching for the holy grail - a slogan that will draw millions of tourists to their hotels, restaurants and a... (314 天前)

http://inezha.com/w/8eo3rwl

Decent Marketing

Citizen Advertising

I love football (to my readers around the world, I'm referring to the American version FYI). College and NFL alike. I'm somewhat enjoying the little "stick-it-to-you" campaign that LSU fans are putting together for USC. Yes, I was born in Louisiana. Yes, my dad went to LSU. So I have a bias. But I'm not a meanie. I just found it extremely annoying that E... (314 天前)

http://inezha.com/w/ohgo2wr

Decent Marketing

Does this count towards my 15 minutes of fame?

Thought I'd share with you my interview with AdPulp that appeared last week, focusing on experiential marketing. Thank you, David Burn. There were no comments to the post, so I'm not sure anyone else was interested in my thoughts but David. Should I feel sorry for myself? No. I think not. Here's the link: The AdPulp Interview: Katherine Stone - AdPulp.... (314 天前)

http://inezha.com/w/jbqybwh

Decent Marketing

Save the Blackberry!

Can anyone tell me if there's a SAVE THE BLACKBERRY campaign going on anywhere in the blogosphere or elsewhere? I'll cry if my Blackberry service is cutoff. I love my BlackBerry. Really and truly I do. If you haven't heard the news, according to MSNBC:The Supreme Court on Monday refused to hear an appeal from the maker of the BlackBerry in the long-runni... (314 天前)

http://inezha.com/w/hqozjw9

Decent Marketing

Celebrity Marketing Overkill

Corporations of America, listen up! Please stop giving awards and free stuff to celebs in an effort to get us to buy. It doesn't really work. To wit, consider this post on Reveries.com's Cool News of the Day about celebrity gift bags, Bag Swag:Lavishing gift bags on celebrities may be doing more harm than good to brands and stars alike, suggests Hilary d... (314 天前)

http://inezha.com/w/g0gmyw5

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