原站：http://weblogs.jupiterresearch.com/analysts/card/

标签：david

“David Card”的内容更新

累计：288 篇（自 2007-09-04 起）

更新：约1篇/周，最后更新1129 天前

David Card

New Home

We'll be shutting down this site pretty soon.Here's my new professional blog.Here's the archive of my old Jup posts.Follow me on twitter at davidcard.See you in the funny papers.... (315 天前)

http://inezha.com/w/ku2y5z8o

David Card

Wildcard Prediction

I'm probably not allowed to say this, and I'm certainly not paid to do so. But here's the wildcard prediction, based on the announcement of a new Online Services chief at Microsoft, who's an ex-Yahoo engineering manager rather than a media or product guy: Microsoft spins off MSN to Yahoo, which also buys a chunk of AOL. Microsoft and Time Warner remain ... (315 天前)

http://inezha.com/w/dxjzi48i

David Card

Changing Locations

OK; so we've moved my Jupiter 2008 blog archive over to the new place. So regular readers should now follow my professional blog at Forrester. I'm a contributor to the Marketing Leadership role-based blog, but you can bookmark or RSS me separately, if you like.And follow me on Twitter at davidcard.I'll move the ancient history over to a personal blog a... (315 天前)

http://inezha.com/w/i8u9148f

David Card

There's a Reason It Was So Cheap

There's a reason it was so cheap.Alan Gutman, the lawyer representing Axl and Guns N' Roses, sent a scolding letter (which cited Advertising Age's coverage of the campaign), to Larry Young, president-CEO of the Dr Pepper Snapple Group. The letter stated that Dr Pepper's campaign had exploited the singer's reputation and the "eagerly awaited" album, and ... (315 天前)

http://inezha.com/w/vp26748m

David Card

Cheapest Music Marketing Tie-In Ever!

PR folks at Dr Pepper swear this gimmick has nothing to do with Guns n' Roses, Axl Rose, Irving Azoff, Front Line Management, or Universal Music/Geffen Records.The 17-years-in-the-making album drops on November 23 -- probably -- as a Best Buy exclusive, and Dr Pepper has 23 flavors. (Not counting prune.) You can hear "Chinese Democracy" early at MySpace... (315 天前)

http://inezha.com/w/mi6k648x

David Card

Latest Zune Moves

Microsoft made a series of moves this week around its Zune device and service, including hardware price cuts ($10 below iPods), a new firmware release with bundled games, launching a new TV campaign pumping the software, and a new pricing scheme for its subscription service. Microsoft renegotiated its label deals so that now, for the same $15 a month, su... (315 天前)

http://inezha.com/w/7a5cl482

David Card

More on Saving Yahoo

This is about the best quick coverage I've seen, courtesy of paidContent. My first take is over at the Forrester blog.... (315 天前)

http://inezha.com/w/ss1q548k

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