RSS Forrester Research: Jason Madhosingh's Custom Feed
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简介:forrester is an independent technology research company that provides pragmatic and forward-thinking advice about technology's impact on business.
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累计:1884 篇(自 2007-04-02 起)
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Forrester Research: Jason Madhosingh's Custom Feed
the professional services industry presents both opportunities and challenges for tech vendors. the opportunities? professional services is one of the largest industries in terms of tech purchases, with uniform technology requirements and needs across segments. the challenges? professional services consist of a dozen subindustries filled with primarily s... (1 天前)
Forrester Research: Jason Madhosingh's Custom Feed
price can no longer be just a number for product strategists. pricing now needs to become a strategic competency that affects every aspect of product strategy, from the business model to the nature and features of the product itself. product strategists should embrace the five c's of pricing strategy, which require rethinking the entire business model to... (5 天前)
Forrester Research: Jason Madhosingh's Custom Feed
results, not products, differentiate vendors in the eyes of executives. executives assign strategic supplier status to vendors that are willing and able to align in substantial, not superficial, ways. executives include getting paid for results, sharing knowledge, and helping them bridge the it to business gap at their company as attributes of their most... (8 天前)
Forrester Research: Jason Madhosingh's Custom Feed
your strategy for growth -- by cross- or upselling your portfolio to new buyers at existing accounts -- is likely suffering because the executives your sales teams manage to engage are underwhelmed by that critical first meeting when you win the right to move forward or not. while there are a number of attributes that executives ascribe to a valuable sal... (8 天前)
Forrester Research: Jason Madhosingh's Custom Feed
your company is likely losing a sizable number of opportunities in your pipeline because your sales teams have not successfully communicated a clear road map for executives on how they will realize ongoing value from the investment you are suggesting they make. while there are clear common attributes executives think are important to creating a vision of... (8 天前)
Forrester Research: Jason Madhosingh's Custom Feed
executive buyers respond well to clear, personalized, easily scannable emails as a way to raise their interest in taking a meeting. the things that motivate executives to take a meeting fall into two categories: either you can solve a problem within an initiative already in motion, or you can help them think through an overall approach to meeting a goal ... (8 天前)
Forrester Research: Jason Madhosingh's Custom Feed
consumer electronics retailers in australia face many challenges, but online retail is booming despite the relatively modest feature set provided by most australian sites. to dig deeper, forrester applied its website functionality benchmark methodology to the transactional sites provided by five australian companies: dick smith, harvey norman, jb hi-fi, ... (8 天前)
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